Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Google AdsGoogle Ads documents a Budget Panel for Performance Max and Demand Gen
Google's Performance Max help document now describes a Budget Panel that suggests Low, Medium and High daily budgets. Search Engine Roundtable reported…
analyticsAI slop takes up to 2.4% of programmatic spend and passes premium quality checks
An analysis published on 28 July 2026 by TAG, ANA and Fiducia puts AI-generated slop at 1.3% to 2.4% of open-web programmatic…
SEOSEO Impact of CMS-Injected URLs: What to Know
Confused by strange CMS-generated URLs in your SEO audits? Learn why they appear, how Google handles them, and how to clean up…
analyticsSearch Console platform properties are now globally available
Google made Search Console platform properties available to everyone globally on 29 July 2026. The feature reports how your Instagram, TikTok, X…
AIOpenAI is building the org chart of a real ad business
Digiday reported on 28 July 2026 that two OpenAI job postings show it designing a reseller model and a vendor-governance layer, five…
metaMeta signs the EU AI Act code of practice on AI-content transparency
Meta said on 28 July 2026 that it is signing the EU AI Act Code of Practice on Transparency of AI-Generated Content.…
Google AdsGoogle rolls out AI content labels across its advertising platforms
Google is rolling out AI content labels in asset studio so advertisers can disclose AI-generated image and video assets across five ad…
Google AdsGoogle Ads appears to separate Target CPA and Target ROAS into standalone bid strategies
Some Google Ads accounts now show Target CPA and Target ROAS as standalone bidding strategies instead of targets nested inside Maximize Conversions.…
geoAround 40% of AI citations never name the brand, Writesonic study finds
A Writesonic analysis published on Search Engine Land on 29 July 2026 found that around 40% of AI citations link a source…
AIChatGPT cites sources most on travel questions, least on education
Similarweb estimates ChatGPT included a citation in 22.6% of travel answers and 4.8% of education answers on US desktop in May 2026,…
geoWhat 15.7 million AI Mode citations say about getting quoted by Google
A vendor study published on Search Engine Land on 29 July 2026 counted 15,699,298 Google AI Mode citations and found 47.7% were…
eCommerce MarketingAI Mode surfaced 95% fewer product listings, vendor study says
Productrise compared standard Google search with AI Mode across more than 100,000 identical shopping queries in July 2026 and found roughly 95%…
Social Media MarketingX removes 42,000 AI chatbot accounts and narrates the sweep live
X removed 42,000 accounts that were automating replies with chatbots, and its head of product posted updates for about 24 hours while…
Tiktok AdsTikTok's Q3 2026 preview gives TopView geo exclusion and self-serve booking
TikTok's Q3 2026 product preview lets a national TopView campaign exclude up to 40% of a country's sub-regions and lets advertisers book…
SEOIndexed Claude Chats Show Why a robots.txt Disallow Is Not a Noindex
Shared Claude chats appeared in Google results despite a robots.txt block. Search Engine Journal found the share path disallowed while the pages…
Social Media MarketingLinkedIn caps collaborative posts at five co-authors, and Pages get no metrics
LinkedIn rolled out Collaborative Posts to members and Company Pages worldwide, capped at five invited co-authors. Pages added as collaborators receive no…
SEOSEO Test Questions Google's Five-Second JavaScript Rendering Window
A test by Dave Smart of Tame the Bots found Google's renderer waited for responses delayed by six to twelve seconds. Google…
SEOForum hit with a thin content manual action, and SEOs suspect its AI bot
A forum's Google Search Console notice cited thin content and suppressed 168,290 threads pending reconsideration. The theory that its AI auto-replies caused…
SEOGary Illyes on unavailable_after: pushing the date back is probably fine, but Google has to recrawl to see it
PPC Land reported a LinkedIn exchange in which Google's Gary Illyes said he did not know whether repeatedly pushing an unavailable_after date…
eCommerce MarketingThe 1 Insight data: 1 in 10 Thai World Cup jersey buyers were first-time sports shoppers
A spending analysis from The 1 Insight found about 1 in 10 Thai national-team jersey buyers were buying in the sports category…
Microsoft AdsMicrosoft Advertising brings Ad Preview Hub to Performance Max
Search Engine Land reported on 27 July 2026 that Microsoft Advertising extended its Ad Preview Hub to Performance Max asset groups, including…
metaMeta launches Facebook Verified, a free selfie-based verification badge
Meta announced Facebook Verified on 24 July 2026, a free badge that confirms a real person is behind a profile using a…
Google AdsGoogle quietly starts letting advertisers opt Performance Max out of Search Partners and Display
Digiday reports that select advertisers can now untick Search Partners and the Display Network inside Performance Max. It is a limited test,…
Google AdsGoogle Ads Editor 2.13 ships with 17 new features, including AI Max for Shopping
Search Engine Roundtable reports that Google Ads Editor 2.13 adds 17 features and removes one, bringing AI Max to Shopping campaigns and…