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Digital marketing insights & playbooks

Our blog will give you the latest insights and trends in digital marketing.

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Google Officially Announces the Retirement of the Web Light Service
Digital Marketing

Google Officially Announces the Retirement of the Web Light Service

Google has announced it will discontinue the Web Light Service after more than 7 years, made official via the Google Search Central…

Dec 21, 20223 min read
What Is Google Consent Mode? The Conversion-Saving Tool Google Never Told You About
General topics

What Is Google Consent Mode? The Conversion-Saving Tool Google Never Told You About

As the Data Privacy trend gains momentum and Thailand enforces the PDPA, brands must obtain user consent before measuring campaigns. Discover how…

Dec 20, 20223 min read
SEO Folks Can Relax: Google Confirms No New Core Update in 2022
Digital Marketing

SEO Folks Can Relax: Google Confirms No New Core Update in 2022

John Muller has confirmed via Twitter that there will be no more new Google Core Updates in 2022. Relevant Audience walks you…

Dec 20, 20223 min read
Google Updates Insight Pages to Make Marketers' Work Easier
Digital Marketing

Google Updates Insight Pages to Make Marketers' Work Easier

Many marketers who use Google Ads have tried Google Insight Pages, a feature that helps them work more efficiently through insights that…

Dec 20, 20223 min read
GA4 Can Now Create Landing Page Reports Automatically
Digital Marketing

GA4 Can Now Create Landing Page Reports Automatically

Google has launched a new feature on Google Analytics 4 (GA4) that lets marketers automatically create a Landing Page Report, compiling all…

Dec 19, 20223 min read
Interesting WhatsApp Statistics Marketers Need to Know Before 2026
Digital Marketing

Interesting WhatsApp Statistics Marketers Need to Know Before 2026

Before we dive into the interesting statistics we have gathered for you today, let's get to know WhatsApp, the popular app developed…

Dec 19, 20223 min read
Google's December Link Spam Update
Digital Marketing

Google's December Link Spam Update

Google has begun the gradual rollout of its December Link Spam update, starting on the 14th, with the process expected to take…

Dec 16, 20223 min read
What Is Google Question Hub? A Pro-Level Helper for SEO Specialists
Digital Marketing

What Is Google Question Hub? A Pro-Level Helper for SEO Specialists

Google Question Hub is another secret-weapon feature for SEO marketers, built by Google to help when you are stuck for fresh SEO…

Dec 16, 20223 min read
Google Launches a New Dashboard on Business Profile That Marketers Can't Miss
Digital Marketing

Google Launches a New Dashboard on Business Profile That Marketers Can't Miss

Google has discontinued the old Business Profile dashboard and rolled out the New Merchant Experience (NMX), editable only through Google Search. Here's…

Dec 15, 20223 min read
Google Reveals the Most Popular Search Term Trends Among Thais in 2022
Digital Marketing

Google Reveals the Most Popular Search Term Trends Among Thais in 2022

Google has released its Year in Search 2022 report on the most popular search trends. Which terms made the top of the…

Dec 15, 20223 min read
Interesting eBay Statistics in 2026 That Marketers Can't Miss
Digital Marketing

Interesting eBay Statistics in 2026 That Marketers Can't Miss

Amid today's fiercely competitive E-Commerce battleground, eBay remains a platform marketers know well. We've gathered remarkable eBay statistics to help business owners…

Dec 15, 20223 min read
What Are Google SERPs? Get to Know Them Better Through Google's Visual Guide
Digital Marketing

What Are Google SERPs? Get to Know Them Better Through Google's Visual Guide

Most people are familiar with using a search engine like Google Search to look up information. But what exactly are Google SERPs?…

Dec 15, 20223 min read
What Are Twitter Notes? Bloggers in 2022 Need to Know
Digital Marketing

What Are Twitter Notes? Bloggers in 2022 Need to Know

This past June, Twitter announced a new feature in testing officially called "Twitter Notes," which lets users write longer, blog-like text beyond…

Dec 14, 20223 min read
Twitter Rolls Out a New Verification System, Split into Blue Tick and Gold Tick
Digital Marketing

Twitter Rolls Out a New Verification System, Split into Blue Tick and Gold Tick

Anyone following the social media platform space has surely come across the Twitter dramas under new CEO Elon Musk. Most recently, Twitter…

Dec 14, 20223 min read
Interesting Pinterest Statistics in 2026 That Marketers Can't Miss
General topics

Interesting Pinterest Statistics in 2026 That Marketers Can't Miss

Even though Pinterest isn't as popular among Thai users as TikTok, Facebook, or Instagram, it reaches users just as effectively. Relevant Audience…

Dec 13, 20223 min read
Snapchat Statistics Marketers Need to Know Before Starting 2026
Digital Marketing

Snapchat Statistics Marketers Need to Know Before Starting 2026

When it comes to Snapchat, many know it as a top app among Americans and Europeans. Relevant Audience has gathered key statistics…

Dec 13, 20223 min read
Microsoft Ads News Update: What New Features Are There? Let's Take a Look
Digital Marketing

Microsoft Ads News Update: What New Features Are There? Let's Take a Look

Microsoft Ads has announced several new features in its December 2022 update, from new Beta-test features and upcoming releases to improvements on…

Dec 9, 20223 min read
What Is Customer Retention? Why Is a Strategy to Keep Existing Customers So Important?
Digital Marketing

What Is Customer Retention? Why Is a Strategy to Keep Existing Customers So Important?

Many new business owners get trapped chasing new customers while neglecting their existing base. Retaining loyal customers helps a brand grow faster,…

Dec 9, 20223 min read
How to Do Conversion Lift on Google Ads: What Novice Marketers Need to Know
Digital Marketing

How to Do Conversion Lift on Google Ads: What Novice Marketers Need to Know

If you go back about 10 years, measuring Brand Campaigns was one of the biggest headaches for novice marketers. In this article,…

Dec 9, 20223 min read
18 Blog Ideas to Increase Website Views and Drive Sales
General topics

18 Blog Ideas to Increase Website Views and Drive Sales

A website blog is a budget-friendly way to add content, improve your SEO rankings, and grow traffic over time. Out of ideas?…

Dec 8, 20223 min read
Nilawan Pinthong: Who Is the Woman Google Recorded in Google Doodles?
Digital Marketing

Nilawan Pinthong: Who Is the Woman Google Recorded in Google Doodles?

Anyone who uses Google Search regularly knows Google has a feature called Google Doodle, used to display its logo on special days…

Dec 7, 20223 min read
3 Benefits of Data Privacy That Affect Marketers
General topics

3 Benefits of Data Privacy That Affect Marketers

A decade ago, talking about Data Privacy seemed ahead of its time. Today it is a trend every brand must understand. Relevant…

Dec 7, 20223 min read
The Top 10 Most-Loved YouTube Ads Worldwide of 2022
Digital Marketing

The Top 10 Most-Loved YouTube Ads Worldwide of 2022

YouTube has long been the go-to platform for video content, and most marketers are already familiar with Video Ads. In this article,…

Dec 7, 20223 min read
8 Interesting Instagram Statistics That Marketers Can't Miss in 2026
Digital Marketing

8 Interesting Instagram Statistics That Marketers Can't Miss in 2026

From a photo-sharing app a decade ago to one of today's most-downloaded platforms, Instagram is now essential for marketers. Relevant Audience rounds…

Dec 6, 20223 min read