Digital Marketing Insights & Articles
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Upgrades to extensions for Google Ads
A 2022 guide to Google Ads extension upgrades If you have been looking into extensions in your Google Ads account,...
Changes to Google Ads reporting dashboard
Google Ads launches manager account-level reporting Google Ads recently announced that advertisers are now able to use dashboards at the...
Google expands automotive search
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools...
How to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your...
Instagram hashtag strategies
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that...
Meta (Facebook) advertising for beginners
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent...
Tips for effective content writing
A look into what makes good copywriting for marketing You may have come across the quote coined by Bill Gates,...
What is Google’s latest feature: multisearch
A look into a new method to search with text and images Google is introducing a new tool, multisearch, that...
5 Reasons Why Blogs Are Important for Online Marketing and SEO
Of course, blogs remain a top priority for all marketers who want their websites to have good SEO rankings. This...
Facebook brand Awareness Ad Campaigns: What You Need to Know
How to create a successful Facebook brand awareness campaign Advertising on Facebook can be an effective channel to support your...
Google Expands Customer Match Lists to Automation
Smart bidding and optimized targeting will now use Customer Match lists Google recently notified advertisers that Customer Match lists will...
Google Analytics 4 Updates Additional Metrics Marketers Shouldn’t Miss
Marketers who use Google Analytics as their primary tool have likely started using Google Analytics 4 (GA4) after Google announced...
Why Internal Linking Matters and How to Do It
Internal linking strategies and tips to optimize your SEO Internal links are often the forgotten part of link-building methods in...
Google’s 2021 Ads Safety Report
Google tripled the total of account-level suspensions for advertisers over the past year Google has released its annual “Ads Safety...
Top 5 Super Bowl Commercials of All Time
We’ve passed quite some time since one of the events that TV professionals consider to have the highest advertising value...
Tips to save your Google Ads budget
How to improve the return on investment (ROI) of your Google Ad campaigns Google Ads can be an effective tool...
What’s new in WordPress 6.0
A look at the improvements made in the latest version of WordPress WordPress 6.0 has been released with the goal...
6 Customer Service Statistics You Should Know in 2022
We’re halfway through 2022, and many entrepreneurs surely know that consumer behavior has changed dramatically. Many companies are likely planning...
How to get Google to Index Your Website Quickly
Methods of getting your pages indexed faster If a page is not included in Google’s index, there is approximately zero...
A Guide to Off-Page SEO
Off-page SEO optimization: what is it and how to use it If you aim for your website to rank on...
Microsoft Advertising relaunches certification program
Microsoft Advertising now offers new certification badges, and levels along with a new learning center Microsoft has shared changes to...
Google Ads creates a new three-strike rule
How to prepare for Google’s three-strike ad policy system Google aims to protect users by removing abusive advertising activities. As...
9 Top Websites for Finding Images – A Must-Have for Brands and Marketers
Internet users worldwide are likely familiar with and addicted to using “Google” to such an extent that it has become...
Kinsta WordPress Hosting Review
Is this premium managed hosting solution worth it? Kinsta is a cloud-based hosting solution that provides fully-managed WordPress site packages...