LinkedIn opened Collaborative Posts to members and Company Pages worldwide on 23 July 2026, letting one post carry up to five invited co-authors. The rollout came roughly a month after the feature began testing with a small group of creators and brands at Cannes. The detail that matters to brands sits below the announcement: a Page added as a collaborator receives no engagement metrics for the post, while individual co-authors do get analytics.
That gap was reported by Luis Rijo for PPC Land on 28 July 2026, drawing on the Product News item published by LinkedIn Corporate Communications on 23 July. LinkedIn's support documentation did not address the discrepancy at rollout.
What LinkedIn actually shipped
A collaborative post is a single post with shared authorship. The creator invites up to five other accounts, and if they accept, the post appears on their profile too, with them listed as collaborators. Both members and Company Pages can be invited.
Editing rights do not travel with authorship. Only the account that created the post can change the content or change who appears on it. Collaborators get their name on the post and, if they are individuals, the analytics that come with it.
The measurement gap for Pages
This is the part worth planning around. When a Company Page is added as a collaborator rather than as the creator, the engagement on that post does not surface in the Page's analytics. An individual co-author on the same post does get the numbers. LinkedIn's documentation was silent on why at the time of the rollout.
The practical consequence is a sequencing one: decide who creates the post before you plan the campaign, not after. If the Page needs the reporting, the Page should be the creator and invite the people. If the reach through personal profiles matters more, let a person create it, and plan to capture results from that co-author's side.
Consent is what separates this from tagging
Invited collaborators receive a notification and have to accept before they are listed. That step is the structural difference between a collaborative post and a tag. A tag attaches a name to someone else's content. A collaborative post distributes authorship, and it does not do that without the other party agreeing.
If an invitee declines, the post stays on the originating account as a normal post. Nothing breaks, but the co-branding you planned does not happen, which is a reason to confirm participation off-platform before the post goes up.
How to create one
- Start a post in the sharebox.
- Write the content.
- Click "Add collaborators".
- Search your connections and select the names you want.
- Save.
- Post.
Two constraints to check before you plan around it
Collaborative posts must be public. A post restricted to connections cannot carry collaborators. That rules the format out for anything aimed at a narrower audience, which covers a fair amount of recruitment and partner communication.
The other account has a say before you even invite them. Whether you can collaborate with a given member depends on that member's own collaboration setting, a per-account control governing whether invites can be received at all. The documentation does not state its default, so an invite that never appears is a plausible outcome rather than a bug.
Which formats are covered
The announcement covers text, video, image and third-party-link posts, plus documents, polls, events and celebration posts. LinkedIn's Help Center also lists storyline posts and multi-image posts, which the announcement does not mention. The shipped surface is slightly wider than the summary describes, so check the Help Center rather than the announcement if a specific format is central to your plan.
What this means for marketers in Thailand
The rollout is worldwide, so this is available to brands here on the same terms as anywhere else. Two use cases get easier immediately: employee advocacy, where a company announcement carries the names of the people who actually did the work, and co-branded partner content, where two organisations share one post instead of publishing two and hoping the algorithm treats them as related.
The measurement question is the one to settle internally first. A Page that collaborates on someone else's post is contributing distribution it cannot report on, and if your monthly reporting is built on Page analytics, that work will look like it never happened. Agree in advance who creates, and who is responsible for pulling the numbers.
Worth noting too that authorship is now a planning variable rather than a formatting one. Deciding which name a post carries sits alongside the rest of the social plan, and the editorial calendar that feeds it. Teams running structured content marketing programmes can slot co-authorship into existing briefs without new tooling.
FAQ
How many collaborators can one post have?
Up to five invited co-authors.
Can a Company Page be a collaborator?
Yes. Pages can be added, but a Page added as a collaborator does not receive engagement metrics for the post.
Can I add someone without asking them first?
No. Invited collaborators get a notification and must accept before they are listed on the post.
Can a connections-only post have collaborators?
No. Collaborative posts have to be public.
If co-branded posting or employee advocacy is on your LinkedIn plan for this quarter, the ownership question is worth settling before the first post goes out. Relevant Audience can help structure the social side so the results land where your reporting can see them.
