Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Tiktok AdsTikTok Shop's new off-site sales report measures Shopify and DTC revenue but excludes Amazon, Walmart and offline stores
TikTok Shop published documentation on 6 August 2026 for an Off-site Performance Analysis report measuring revenue driven to a seller's own site,…
Tiktok AdsTikTok Shop bans minors from selling on camera in US creator videos and livestreams
TikTok Shop published a policy dated 4 August 2026 barring minors from active selling on camera in US creator videos and livestreams,…
AI75% of Thai consumers use generative AI while organisational AI maturity sits near 10%
A True Corporation executive said 75% of Thai people have started using generative AI while the AI maturity of Thai organisations sits…
analyticsShopify GA4 integration adds four events on 17 August, only purchase is server-side
Google emailed Shopify merchants that from 17 August 2026 the GA4 integration sends view_item_list, remove_from_cart, view_cart and add_shipping_info. Littledata's Edward Upton says…
Social Media MarketingReddit Plans to Surface Old Reviews and Add Shopping Listing Ads
On Reddit's Q2 2026 earnings call, reported by Search Engine Journal on 5 August 2026, Steve Huffman said Reddit intends to surface…
metaNew Mexico court fines Meta $567 million and caps teen app use
A New Mexico judge ordered Meta to pay $567 million on 6 August 2026 and to change how Facebook and Instagram work…
eCommerce MarketingAmazon DSP moves existing advertisers to one global account across 34 countries
Amazon began automatically upgrading existing Amazon DSP-only accounts to a unified advertiser account on 30 July 2026, covering 34 countries across five…
Google AdsAI Max now expands 29% of exact match impressions, smec finds
Mike Ryan of Smarter Ecommerce analysed 383 million impressions and found roughly 29% of exact match keyword impressions were expanded by AI…
eCommerce MarketingYouTube Shopping affiliate programme opens in the UK, and Thailand is already on the list
YouTube launched its Shopping Affiliate Programme in the UK with six retailers and a temporary 100% commission pass-through. Thailand is already among…
General topicsWordPress 7.1 rewrites admin list-table markup and may break plugin CSS
WordPress 7.1 arrives on 19 August 2026 and changes the HTML of admin post list tables to fix an 11-year-old accessibility bug.…
Social Media MarketingSnap launches an official Snapchat Ads MCP Server for AI agents
Snap launched the Snapchat Ads MCP Server on 3 August 2026, an official connection between its ad platform and Claude, ChatGPT and…
eCommerce MarketingKroger launched an AI shopping assistant with the ads already switched on
Kroger's new AI shopping assistant carries sponsored Product Listing Ads from launch, where Walmart and OpenAI both added advertising later.
Google AdsGoogle extends Limited Ad Serving policy across all Google Ads
Google's 5 August 2026 change log extends Limited Ad Serving from Search to all Google Ads. Ads are not disapproved; impressions are…
SEOGoogle's crawlers do send HEAD, OPTIONS, PUT, PATCH and DELETE, and it is your JavaScript doing it
Gary Illyes of Google said on LinkedIn that Google's crawlers send HTTP methods beyond GET and POST, but they account for less…
SEOGoogle Business Profile in Gemini now works for multi-location accounts
PPC Land reported on 7 August 2026 that the Business Profile integration in Gemini now supports multi-location accounts worldwide on desktop and…
Google AdsGoogle Ads adds a report-only new customer setting, retiring the 0.01 workaround
Google Ads is rolling out Report on new customers acquired, a measurement-only setting that gives the new versus existing customer split without…
Google AdsGoogle Ads is testing clickable hyperlinks inside Search ad descriptions
A screenshot posted by PPC marketer Nayan Prakash shows keyword-rich hyperlinks inside Google Search ad descriptions, leading to the ad's own landing…
AIOpenAI adds oCPC bidding to ChatGPT Ads and auto-enables advanced matching on 17 August
OpenAI has put oCPC bidding into beta for ChatGPT Ads product feed campaigns, added URL macros and started testing a multi-product carousel.…
AIOpenAI drops text-chat limits for free ChatGPT users and makes GPT-5.6 Luna the default
OpenAI announced on 6 August 2026 that unlimited text chats are coming to every ChatGPT user and that GPT-5.6 Luna replaces GPT-5.5…
analyticsNielsen to acquire DoubleVerify for $2.15 billion, folding ad verification into audience measurement
Nielsen announced on 6 August 2026 that it will buy DoubleVerify in an all-cash deal at $13.60 per share, an enterprise value…
Google AdsMicrosoft Advertising documents Excluded content terms, a 1,000-term block list matched against page titles
Microsoft Advertising's help documentation now describes Excluded content terms, a brand-safety control that blocks ads next to up to 1,000 unwanted page…
geoDigiday: marketers now route about 24% of search and content budgets to AI visibility
Digiday's 7 August 2026 roundup pulls together five separate vendor surveys on AI search spending. Fractl puts the average at roughly 24%…
AIJeff Dean leaves Google after 27 years as Demis Hassabis moves off the DeepMind CEO role
Google announced AI leadership changes on 5 August 2026: Jeff Dean is leaving after more than 27 years to start Discovery Loop,…
analyticsGoogle opens the Meridian Scenario Planner beta with per-channel spend constraints and published optimisation formulas
Google published open beta documentation for the Meridian Scenario Planner on 6 August 2026, covering model fit diagnostics, three return metrics and…