Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoStanley 1913 rebuilt its product content for AI search, and Similarweb shows traffic up 35.5% year on year
Stanley 1913 restructured its product content for AI-driven search with product-level FAQs, care instructions, usage guides and consistent structured data. Similarweb recorded…
eCommerce MarketingShopify Q2 2026 data: AI-referred sessions up 197%, but organic search still sends more traffic than every AI platform combined
Shopify's Q2 2026 storefront data shows AI referrals tripling and converting about 80% better than organic, while organic search still sends the…
metaMeta opens its standalone Creator Studio app beyond the test group, with AI comment replies drafted in the creator's voice
Meta expanded access to Creator Studio, a standalone AI-powered app that gives Facebook creators a workspace outside the main app, with recommendations,…
SEOGoogle cuts the follower threshold for Search profiles from 100,000 to 35,000
Robby Stein announced on 13 August 2026 that Google cut the Search profile follower requirement from 100,000 to 35,000 on YouTube, Instagram…
Google AdsGoogle Ads is removing campaign level language targeting from Search and AI Max campaigns in late September 2026
From late September 2026 Google removes the campaign level language setting from Search and AI Max for Search campaigns, and uses ad…
analyticsMicrosoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back
Microsoft added a Scrape-to-Referral ratio card to the Bot Analytics section of Clarity's AI Visibility Dashboard on 13 August 2026, putting one…
geoOpenAI is burying the ChatGPT Sources button inside the three-dot More actions menu
The Sources button has left the ChatGPT answer footer in some sessions. Reaching the citation panel now takes two clicks instead of…
SEOUS Judge Lets Toxic Backlink Sabotage Claim Proceed as False Advertising
Judge Matthew Kennelly declined on 2 June 2026 to dismiss Montway's false advertising claim over 2,350 alleged toxic backlinks. No finding of…
Content MarketingSpotify will badge AI artist identities and drop them from recommendations
Spotify said on 11 August 2026 that an AI Persona badge starts appearing in mid September, and that badged artists are excluded…
SEOGoogle amends its SerpApi lawsuit and puts licensed content at the centre
Google refiled its dismissed lawsuit against SerpApi on 10 August 2026 with a new theory built on licensed content, naming Reddit as…
Social Media MarketingReddit research: first-hand accounts outweigh influencer reviews 2x in US buying
Reddit's expanded Path to Purchase 2026 research says US shoppers rate first-hand consumer experience twice as important as influencer reviews, and that…
Google AdsGoogle documents Local customer optimization in Performance Max for store goals
A Google help document spotted on 12 August 2026 describes Local customer optimization inside Performance Max for store goals, and states it…
geoPerplexity blocks Time's markdown ads for AI agents and calls the format deceptive
Perplexity has blocked all markdown advertising on Time.com from influencing its agents and search results, calling the format deceptive and warning publishers…
eCommerce MarketingMerchant Center organic traffic drops on 24 August as YouTube affiliate clicks split out
Google told merchants on 11 August that four Merchant Center reporting changes land on 24 August. Organic traffic drops because YouTube affiliate…
Google AdsLunio finds 5.28% invalid traffic on AI Max retail search
Lunio's analysis of 414 million paid clicks puts AI Max retail search campaigns at 5.28% invalid traffic in Q2 2026 while standard…
AIOpenAI Opens ChatGPT Ads to Health and Finance, Case by Case, in Five More Countries
OpenAI updated ChatGPT ad policies on 10 August 2026 and extended them to five countries on 11 August. Health and finance are…
SEOAsk Maps reaches Southeast Asia: what changes for your business listing
Google took Ask Maps past the US and India on 6 August 2026, reaching over 150 countries and territories in English. Food…
AIZoom is buying creator partnerships to move its AI search visibility, and admits it cannot yet measure the link
Digiday reported on 10 August 2026 that Zoom is funding creator partnerships to move its visibility in AI search results, while CMO…
Google AdsGoogle will auto-migrate Travel campaigns into Search campaigns for Travel from Q3 2026
A notice at the top of multiple Google Ads help documents says Travel campaigns will be migrated to new Search campaigns for…
Social Media MarketingLinkedIn says 75% of its AI citations come from member profiles, not company pages
LinkedIn's Marketing Solutions blog published an AI search playbook on 11 August 2026 citing Meltwater research that attributes 75 percent of LinkedIn…
Digital MarketingLINE Thailand puts 56 million users and 12 billion Official Account conversations behind its 2026 business stack
Marketing Oops reported on 11 August 2026 that LINE Thailand disclosed 56 million users, more than 12 billion LINE Official Account conversations…
SEOSearch Console's generative AI performance report is now live on every property
Barry Schwartz checked roughly 25 Search Console profiles and found Google's generative AI performance report on every one. Google announced nothing, and…
eCommerce MarketingEU packaging rules apply from 12 August and can require 27 separate registrations
The EU Packaging and Packaging Waste Regulation starts applying on 12 August 2026. PPC Land reported that there is no single European…
influencerCreatorIQ survey: 67% of creators earn under $10,000 a year, and follower count still beats engagement rate on pay
A CreatorIQ survey of more than 5,000 creators, reported by Marketing Brew on 11 August 2026, found 67% earn under $10,000 a…