It seems the competition among online platform providers keeps heating up by the day. Not long ago, at the Fortune Brainstorm Tech conference, Prabhakar Raghavan, who serves as Senior Vice President at Google, expressed concern that more than 40% of Gen Z (ages 10 – 21) place greater importance on searching for new information through social media platforms like TikTok and Instagram than on search engine platforms such as Google Search, Google Maps, and even YouTube. Many people who hear this probably feel that it would be hard for social media platforms to replace Google's search engine network anytime soon.
But most recently, the stance of various social media platforms has begun to shift, with more features being improved and added, along with interfaces that look more appealing and resonate with younger users more effectively. According to a report by Matt Navarra, a well-known social media analyst, who tweeted details about how TikTok has started improving features that better support doing SEO, such as extending the length of video descriptions. What are the details? Relevant Audience has gathered the information so that every aspiring marketer can learn it together. Let's take a look.
TikTok Extends the Length of Video Descriptions
Matt Navarra, a well-known social media analyst, tweeted about a message he received from TikTok. The details discussed how TikTok has expanded the length of video content descriptions from the previous limit of 300 characters up to 2,200 characters, which can be described as a remarkably big leap.
In its explanation, TikTok added that this improvement will allow creators' video content to reach more users who are searching. In addition, it helps TikTok's algorithm suggest videos to users in a way that better matches their needs.
As mentioned earlier, these feature improvements reflect the growth of social media platforms, which are expanding to accommodate user groups such as brands and marketers. This creates a great opportunity for businesses that want to do online marketing through these social media platforms, and it also benefits how content is displayed on the SERPs. It can be considered an interesting update for creators and marketers who want new tools to improve their SEO performance effectively.
Closing Thoughts
With today's content consumption behavior, where users increasingly favor video content, simply put, content that emphasizes Visual and Video better meets the needs of people nowadays than content consisting only of text or static images alone. It is therefore worth keeping an eye on whether TikTok has the chance to develop into one of the search engines. However, TikTok's challenges remain something that marketers and users must continue to follow, because don't forget that if TikTok wants to position itself as a search engine as large as Google, it will need to develop search results that are more accurate and precise, as well as improve many systems to be more like doing SEO. But don't worry, whenever there are details on an update from TikTok, Relevant Audience will be sure to share them with everyone to learn together, as always.
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Relevant Audience is a company that provides services as a Digital Performance Marketing Agency, with the main goal of delivering digital marketing services that help businesses reach the target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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