Hello, dear readers. In recent times, Google has made updates that affect search results, specifically the “Google Top Stories Carousel.” To make it easy for you to understand, this article will briefly explain what these updates are, how they relate to AMP (Accelerated Mobile Pages), and how they will impact SEO. Let’s find out together in this article.
Before discussing these changes, let’s explain that Google Top Stories Carousel is one of the features of the SERP (Search Engine Results Page) from Google’s news box. When we search for any keywords, it displays that information in a card format, making it easy to view. Being featured in the Google Top Stories Carousel is a process that occurs through Google’s algorithm, which processes content within websites to meet searchers’ needs. Importantly, those websites must have correctly installed AMP and the content within the website must be SEO-friendly.
However, the change in Google Top Stories Carousel comes from Google’s plan to de-emphasize AMP due to the content acceptance requirements for being included in the Top Stories Carousel, which were defined to occur on the Page Experience of Google Algorithm Update.
How Will AMP and Google Top Stories Carousel Change?
Due to the Page Experience Update changes in mid-June, AMP is no longer necessary for Google Top Stories Carousel. Additionally, the AMP icon will stop working, and the swiping interaction button will be removed from the AMP Viewer. Currently, swiping to view previous stories is still possible because the website loads from an AMP cache. However, when new web pages are added to the Top Stories Carousel, Google can no longer guarantee instant data loading. Therefore, Google must remove swiping to provide a better experience for searchers.
However, for website owners, they can still use instant page loading for other pages via Signed exchanges, which will allow them to proactively fetch data securely and still allow AMP pages to retain their original URLs.
From the aforementioned changes, it can be seen that AMP and Google Top Stories Carousel will significantly impact website owners and SEO efforts.
How Does This Change Affect You?
Removing AMP from Google Top Stories Carousel allows content that previously wasn’t eligible to now be included. However, only pages created with AMP HTML can do so. As Google will open up access to all pages, competition will be higher than before due to limited space. However, Google has presented three ways to compete for content to appear on Google Top Stories Carousel:
Based on the three points mentioned above, this is a great opportunity to check your website to see if it meets the Page Experience requirements and make adjustments accordingly. If your website content is already featured in the Google Top Stories Carousel, continue publishing high-quality content. Furthermore, Google recommends that for article content, having a specific content structure is a common requirement for Top Stories, such as adding important content information like author, publisher, publication date, and other details, so that Google knows this information will affect recommendations on Google Top Stories Carousel.
If you’ve read this far, you probably already know that this change has a significant impact on search result display. Therefore, to ensure your customers can easily access your website, seeking SEO Service Bangkok will help with content writing and increase opportunities to sell products and services more than ever. Contact Relevant Audience to receive SEO services and consultation from us.
Contact us at
Website https://www.relevantaudience.com/th/
Tel 02-038-5055
Email: Info@relevantaudience.com
References
https://www.searchenginejournal.com/ https://www.youtube.com/watch?v=r14he4JRGdw
