Fundamentals

SERP (Search Engine Results Page)

A SERP is the page a search engine returns after a query.

Modern SERPs are no longer ten blue links: they mix ads, AI Overviews, featured snippets, local packs, image carousels, and "people also ask" boxes, all of which push organic results down. For instance, a query like "best CRM" may show an AI summary and ad block before any organic listing appears. Knowing which features appear for a query shapes whether and how you can realistically rank for it.