Fundamentals

Featured Snippet

A featured snippet is a short answer pulled from a page and displayed in a box at the top of Google's results, above the normal listings.

Winning one ("position zero") gives strong visibility, though it can also satisfy the user without a click. Concise, directly-phrased answers, often a definition, list, or table, are most likely to be selected. Structuring content to answer the question cleanly is how you compete for them.