GEO & AI Search

AEO (Answer Engine Optimization)

Answer Engine Optimization is the practice of optimising content to be the direct answer surfaced by answer engines such as AI Overviews, featured snippets, and voice assistants.

Where classic SEO competes for a ranking position, AEO competes to be the single response a user reads or hears. Clear question-and-answer formatting, concise definitions, and structured data are the core levers. It overlaps heavily with GEO and is often used interchangeably.