GEO & AI Search

GEO (Generative Engine Optimization)

Generative Engine Optimization is the practice of optimising content so it gets surfaced, quoted, and cited by generative AI systems like ChatGPT, Gemini, Perplexity, and Google's AI Overviews.

It extends SEO into a world where the answer is synthesised rather than ranked, prioritising clear claims, quotable statistics, structured formatting, and strong entity signals. For example, a well-structured definition with a clean factual statement is more likely to be pulled into an AI answer than a vague paragraph. As AI assistants absorb more of the discovery journey, GEO decides whether a brand appears in the answer at all.