GEO & AI Search

Grounding & Citations

Grounding is the process by which an AI system anchors its answer to real, retrievable sources rather than producing unsupported text, and citations are the links it shows to those sources.

For brands, being one of the grounded, cited sources is the AI-search equivalent of ranking on page one. Content that is factual, well-structured, and easy to extract is far more likely to be pulled in. Clear claims and clean formatting make a page citation-friendly.