In 2023, Technical SEO remains important if you want your SEO efforts to deliver even better results, such as creating a Sitemap, improving website loading speed, using an SSL Certificate to help with security, and making improvements so that Search Engine algorithms can crawl and collect data to rank your website even more effectively.
Therefore, in this article we will summarize the data from The State of Technical SEO Reports 2023, which gathers in-depth insights from more than 500 SEO Specialists who share their various opinions, so that beginners can understand what the overall picture of Technical SEO will look like this year and be fully prepared. If you're ready, let's take a look.
1. The Impact of Technical SEO
The first topic is a survey of SEO Specialists' opinions about the impact of Technical SEO. The details are as follows.
1.1 What is the biggest risk to the success of Technical SEO?
From the survey results, you can see that most answers lean toward the opinion that organizations lack resources, at 28%, followed closely by the issue of Technical Debt at 23%, and then the lack of purchasing authority at 17%.
1.2 Which metric do you think is the most effective for measuring SEO performance?
For the metric that most survey respondents voted for, it was Organic Traffic at 42%, followed by Conversion at 37%, and Rankings at 14%.
2. Tools and Platforms for Technical SEO
The next topic in the report is a survey related to tools and platforms.
2.1 What are the tools and platforms used for Technical SEO work?
The most popular tool for Technical SEO is, unsurprisingly, Google Search Console, which received the most votes at 92%, followed by Screaming Frog at 86%, and SEMrush at 63%.
A Brief Summary from the Survey
In addition to the survey questions we have given as examples, there are also other questions. Anyone who is interested can take a look at the Technical SEO Report. Overall, all the conclusions can be broken down into the following details.
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