SEO is one of the most important marketing channels for modern businesses, and it can be considered a foundation of doing business online because it is one of the easiest ways to help a website reach its target audience.
However, making SEO as effective as possible is a delicate matter that requires a high level of expertise to get a website ranking on the first page of the Search Engine Result Pages (SERPs). That means marketers or brands have to spend a considerable amount of time studying and understanding it, and they must always keep up with update news from the developers of search engines. From Google's updates in 2021, whether it was the Continuous Scrolling feature that can now be used on mobile phones, all the way to features such as the Google Indented Search Result, these changes naturally have a direct impact on SEO professionals around the world. And in 2022, further updates from Google are certainly expected. The following are 3 things that SEO professionals in 2022 need to know if they want their website to rank on the first page of search results.
1. Google Discover, have you already forgotten about it?
Even though Google Discover has been out and available for more than 3 years, it hasn't affected SEO all that much. But it has to be said that in 2022, every marketer should get to know Google Discover better.
If you want more traffic to your website, its working principle is quite similar to other social media platforms. Simply put, if you open the Google application on your phone, you'll find a feed page that displays various content, whether articles or videos, curated by Google's system based on the user's interests. Of course, it's easy for general users to click in and read. Therefore, any marketer who wants to do SEO to get ranked and hasn't yet started studying or using Google Discover has a high chance of missing this train.
2. Could Core Web Vitals have a greater impact on ranking?
In Google's ranking, one of the factors that Google pays attention to is the website user experience (UX), and one of these is Core Web Vitals, which Google has made a part of Page Experiences.
Core Web Vitals consists of three factors: measuring loading speed (Largest Contentful Paint), measuring response speed (First Input Delay), and the unexpected shifting of the layout (Cumulative Layout Shift). But over the past year, in 2021, it was found that Google did not place much importance on Core Web Vitals on desktop, as it was still giving SEO professionals time to adapt.
However, in 2022 it may be a matter worth questioning whether Google will turn to give greater importance to Core Web Vitals on desktop. In any case, good SEO is not about focusing on just one single thing, but rather about improving the overall usability of the website, because Google itself constantly changes the metrics it uses for ranking.
3. Title Tags, Google still won't let them go automatic
For anyone who isn't aware yet, Google can change a website's Title Tag and Meta Description however Google wants. Just know that in 2022, Google still keeps this system in place as before, and on top of that there's a new update that adds even more of a headache and makes things even more troublesome than before. Of course, Google always likes to look for new ways to raise its standard as the best search engine in the world.
But not every update is always a good thing, just as in this case. Because in SEO, both the Title Tag and Meta Descriptions are two important parts that Google uses to evaluate a website for ranking. So what happens when Google changes them however it likes (using its algorithm)? Of course, in 2022, both new and experienced SEO professionals still have to keep being careful of this Google feature as before.
To close, let us leave you with this: if you want your website to rank highly, you have to spend time understanding it and diligently keep studying the new updates from Google at all times. But if you don't have enough time and want your website to rank first in search results, you can consult us at Relevant Audience.
Professional SEO consulting at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of providing digital marketing services that help businesses reach the target audience who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
For more information
Tel.: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
