Every marketer in the digital era surely knows well what SEO is. It is what gets your brand, products, services, or business website onto the first page of Google when people search with specific keywords, without buying advertising, or in other words, it is a way of increasing Organic Traffic.
SEO and Content Writing
Doing SEO involves many components, and one of them is creating Content on your website, which is considered a primary factor in Search Engine Optimization. This is because articles are among the first things searchers look for on a website, whether the searcher is looking for information, a solution to a problem, or various details about the products and services you offer. From the perspective of the Search Engine system, it works by sending out a Web Crawler that searches for keywords across various websites and displays the search results. To be shown among the very first results, a website must contain keywords that are terms related to what the searcher is looking for. Writing is therefore extremely important to SEO.
How are writers and SEO content related?
Marketers have the ability to communicate a brand and carry out various activities with consumers. However, writing SEO articles requires writers who can convey stories, knowledge, and various pieces of information. A good writer enables content to perform effectively in the online world, so that no matter how many times people search on Google they find it on the first page, which is certainly beneficial for the website in the long run.
Techniques for Writing SEO Articles That Stay on Google for a Long Time
1. Keywords: The key you must never forget
A Keyword is a 'key word' or 'key phrase' that people use when searching on a Search Engine. Marketers need to look at what keywords the topic they are going to write about should include, or which key terms are currently trending and can be used to write SEO articles.
2. Place your Keywords well
Google does not give equal importance to every part of the content. You can emphasize important keywords in the following 5 positions:
3. Use the right amount of Keywords
If you focus only on adding keywords to the point of overdoing it, this can harm your website's ranking on the Search Engine. The Keyword Density, or the number of keywords in a single article, should be around 1-2%, or no more than 2.5%. For example, place a keyword in the first paragraph of the article and then gradually spread the keywords throughout the entire article.
4. Don't overlook the quality of the article
Even if you have all the trending keywords complete and in the right positions, if the content lacks quality or is poorly written, those 'key phrases' will be in vain. This is because a Search Engine like Google wants to display search results that satisfy its users, which means the system must present quality content. There are many factors involved, and the basic essentials are as follows:
- Article Length
The length of an article should be around 800-1,000 words.
- Originality
The article should be written by the website or brand itself, with no copying or duplicating from other websites. - Engagement
If your article is useful and pleases readers, and gets shared on various Social Media platforms such as Facebook or Instagram, this will also help improve your SEO ranking.
5. Write content consistently
Once you have a complete set of content-writing techniques, you also need to produce articles consistently in order to maintain your ranking and build Authority, gaining recognition from Google as a quality and trustworthy website. It also ensures that your brand or website continuously produces content, helping you interact with and maintain good relationships with your readers.
As you can see, writing articles or content on a website is extremely important for SEO, especially in this era when communication and information move so quickly.
If you want to do SEO for your own website, you can contact Relevant Audience, a leading digital marketing agency, right away, because we have a quality team and experts ready to provide transparent advice and services, focused on delivering results for every client.
