Today, social media platforms have become a part of everyday life, from teenagers and middle-aged adults all the way to retirees. Every time we wake up, we reach for our phones to check the news and update our daily lives.
As marketers, there's no doubt that social media platforms have become one of the most effective marketing channels for reaching modern-day consumers. But these days, no matter where you look, every brand is using social media to the fullest, making today's competition more intense than ever. Whoever can stand out more will be able to attract a larger customer base. So in this article, Relevant Audience would like to take everyone through 6 Social Media trends worth following, to make sure that your marketing strategy throughout 2023 succeeds and delivers the results you want. If you're ready, let's dive in.
1. TikTok Continues to Soar
According to a TikTok report from September 2021, the platform had more than 1 billion monthly users, and that number continues to trend upward. So for marketers or brands looking to reach more of their Target Audience among Gen-Z and millennials, TikTok remains one platform you absolutely cannot miss. On top of that, over the course of 2022, TikTok gradually rolled out new features to make the platform even more convenient for brands and users who want to use it specifically for business.
2. The Rise of Video Content
According to a study by Cisco, 82% of the traffic generated today among internet users worldwide comes from video content. More importantly, short-form video, such as TikTok, IG Reels, or Shorts on YouTube, is more popular than traditional long-form video content.
3. Social Commerce Keeps Expanding
If you take a look at the market right now, you'll find that 90% of today's consumers routinely shop through E-Commerce channels. But with the growing popularity of social media platforms among modern consumers, most social media platforms in the market have begun developing features that create spaces for buying, selling, and exchanging goods. As a result, Social Commerce has become another sales channel that is increasingly being talked about.
In fact, the popularity of the Social Commerce market is a phenomenon happening all over the world. Research and Markets conducted a study estimating that worldwide sales of goods through Social Commerce stood at 240 billion dollars, and by 2026 the market value will reach as high as 1.95 trillion dollars. As long as platforms like Facebook, Twitter, Instagram, and TikTok continue to compete fiercely, you can be sure that the Social Commerce trend will remain something worth keeping an eye on throughout 2023.
4. The Emergence of the Super App
"Super App" is a term coined to describe an app that has its own ecosystem, or to put it simply, "it's everything for the User." However, for any given app to call itself a Super App, it doesn't start by planting a flag declaring "we are a Super App." Instead, it begins by meeting the small, everyday needs of its users, which in turn strengthens the app over the long term until it finally becomes a Super App.
Today, there are many Super App platforms for brands and marketers to choose from. The key is that brands must truly understand the Insight & Demand of their own consumer base, and then make use of the platform's various features to help build the most complete, end-to-end experience.
5. Nano-Influencers Will Shape Platforms
Influencer Marketing will play an increasingly important role on social media platforms, especially among Nano-Influencers. Although they may have a smaller follower base, they all bring quality when it comes to building Engagement, thanks to their emphasis on being friendly, sincere, and more approachable than influencers with huge followings. This allows every piece of content served up to reach customers instantly.
Final Thoughts
Any marketer who wants their brand to succeed across every campaign throughout 2023 needs to know how to adapt to new movements and trends at all times, in order to refine the effectiveness of every piece of content to its fullest. Always keep in mind that Social Media is constantly evolving and highly competitive. If you don't want to be left behind, you need to keep up with the trends to upskill in creating content that stands out and outshines everyone else.
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Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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