Anyone who follows news in the Search Engine world has probably come across the interview with Prabhakar Raghavan, Senior Vice President of the Knowledge & Information organization at Google, at a seminar hosted by Fortune magazine, in which he acknowledged the changing behavior of Gen Z in the United States, who are increasingly turning to TikTok to search for information instead of Google. One of the reasons is the arrival of the Discover tab, a feature found on most social media platforms, which means people no longer need to type in order to search for information. They simply go into that tab and can immediately find information served up through an algorithm.
Whatever the reason may be, Google at this moment is still considered number 1 in the Search Engine industry, continuing to develop new features to better respond to consumer needs. Most recently, it has rolled out an update improving the search experience so that people can find information more accurately and conveniently. Let's take a look at the details together.
Improving Search on Google
Google has announced an update to Google Search with the aim of helping people find information more accurately. Google explained all the details through the Google Blog, stating that Google is launching a feature that will help make searching for information more convenient and accurate through a feature designed to surface a set of results that are "specific search queries," no matter what the searcher types. For example, if you can't think of what to make for dinner tonight, instead of just typing "dinner menu ideas," the system will display dynamic, randomly generated search queries to add more options to your search, such as a phrase like "healthy dinner ideas for kids." And if you select it, the system will change dynamically to help the searcher explore new options.
Google had already shown an example of this feature at its annual Search On Conference this past September, and most recently it officially launched it for searches in the English-language version in the United States. For other languages, you may have to wait a while, but we believe that Thai users will certainly get to use it before long.
How does this update affect marketers?
First of all, the thing every marketer needs to know is that every Google Search update inevitably affects online marketing strategy, whether directly or indirectly. In the case of this new feature that helps people find various pieces of information more easily, it will inevitably lead to a significant increase in Search Volume, especially for web pages that have chosen to use Long-Tail Keywords, which unavoidably leads to increased competition.
Final Thoughts
We firmly believe that in the coming year of 2023, competition in the world of online marketing such as doing SEO will continue to trend toward becoming even more intense. This doesn't even include the various platforms that tend to gradually roll out new features to attract more users, inevitably affecting both brands and marketers. Therefore, on every working journey of a brand or a novice marketer, you will surely encounter obstacles that arise day after day without exception. The important thing is the basics, such as regularly checking SERPs, knowing how to use the Keyword Planner, and being proficient with Analytics Tools, which will help make your work in the world of online marketing more effective.
Source: Google Blog
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