Google Ads is one of the most popular ad tools for brands and marketers, as it is one of the most effective online marketing channels that delivers fast results. This is because campaigns on Google Ads can reach a large number of internet users more quickly than almost any other channel.
That said, Google is constantly updating things on Google Ads, whether it's new features designed to make the platform more convenient and effective, or new ad policies introduced to restrict certain ad campaigns in order to meet consumer needs. Most recently, Google has rolled out a new policy on Google Ads that could result in some user accounts being suspended without any prior warning. Let's take a look at what Google's new policy is this time. If you're ready, let's dive in.
The New Policy for Display & Video 360 Ads Campaigns
Following the Policy Content update announced in December 2022, Google has introduced a new policy for suspending campaigns, specifically campaigns on Display & Video 360. Google has stated that accounts will be suspended immediately without warning if users violate any of the following terms:
In addition, it's not only user accounts that will be suspended, but also any Partner Accounts as well, if they are found to be involved in violating the policies above.
Final Thoughts
Why do marketers need to know about this? For anyone currently running campaigns on Display & Video 360, you should make sure that your campaigns comply with Google's policies and terms, so that your account isn't suspended and you don't end up creating unnecessary trouble. Remember that for the violations mentioned above, Google will not give any prior warning, and your account will be permanently suspended.
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