2023 looks set to be another year in which Instagram stands out as one of the brightest stars in the social media landscape, especially as a space for brands and businesses looking for a channel to promote their brand, products or services on social media, whether in Fashion, Travel or general lifestyle categories.
For anyone who wants to be one of the brands that bursts onto the scene on Instagram in 2023, this article has gathered some tips to share with you. If you're ready, let's get started.
Set Up a Business Account
The first step is to set up a business account, which you can do in the following 4 steps.
1. Switch to a Business Account
2. Add Your Business Information
The next step is to enter the details about your business. The basic elements you should fill in completely are as follows.
- Profile picture
- Link in Bio
- Contact channels
- Action Button
- Story Highlights
3. Connect to a Product Catalog
To connect to a Product Catalog, you need to use Meta's Commerce Manager tool, as follows.
- Go to Commerce Manager, click Get Started, then select Create Catalog and click Get Started again.
- Select E-Commerce and click Next.
- If you have a Product Catalog already created on an E-Commerce Platform such as Shopify, click Connect a partner platform. If not, click Upload Product info, then click Next.
- Add the various products to the Catalog you have created, and you're done.
4. Enable the Instagram Shopping Feature
After updating your Product Catalog, it's time to enable Instagram Shopping, as follows.
- On your profile page, select the drop-down menu in the top right.
- Click Setting, select Business, then click Set up a Shop.
- Click Get Started, then a window will appear asking you to agree to the system's Shop Review step.
- You can check your shop's status via Setting > Business > Shopping.
- After your shop is approved, go to Setting > Business > Shopping, then select your Product Catalog and click Done to finish.
Once you've finished setting up your account, it's time to look at the tips for using Instagram with techniques from world-class brands.
Tips for Online Marketing with Instagram
- Study Your Brand's Target Audience
Researching your brand's target audience is the most important thing in getting to know your own customer base, to make sure that the brand's products or services align with consumer needs. For brands that already have an existing customer base or following, the easiest way to research is to use ready-made tools such as Meta Business Suite or Instagram Insights to review basic insights.
But for anyone who is just starting out and does not yet have enough of this in-depth data to assess, we recommend looking at the fundamentals, such as:
- Whether your current audience matches the target customer base you set out to reach.
- Trends in changing consumer behavior.
These are the fundamental factors that will help your brand create content that attracts more people, and will certainly help make your marketing results more effective.
- It's Time to Create Engaging Content
After researching your audience, it's time to share content that can genuinely attract people's interest, reach them, and engage them with your brand. For example, using Content Marketing to help develop fresh, novel content helps improve content performance so that it appeals more to your brand's customer base. You might start with:
- Following new trends or viral movements that are gaining momentum by leveraging Real-time Content.
- Creating content that builds Community among consumers, to create a space where people who love or like the same things can exchange opinions. This will help drive sales and contribute to many other marketing results.
Closing Thoughts
It's already 2023, and anyone still hesitant about using social media platforms to promote their brand may need to start studying them seriously. You can begin with a popular platform like Instagram, which has many features for business use. Anyone who has finished reading can take these small techniques and start applying them right away.
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Relevant Audience is a Digital Performance Marketing Agency whose main goal is to provide digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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