Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoCloudflare's Disallow AI Training keeps Googlebot crawling while blocking model training
Cloudflare introduced a Disallow AI Training setting on 15 September 2026 that publishes a no-training preference in robots.txt while leaving Googlebot, Applebot…
geoWhat are Google AI Overviews? How they choose sources and what site owners can do
How AI Overviews work, how they affect clicks, where to find their data in Search Console, what the opt-out controls really do,…
Content MarketingWhat is copywriting? Formats, frameworks and how to brief and review it
A practical guide to copywriting: where it differs from content writing, how ads, landing pages and emails use it, three frameworks with…
Google AdsGoogle Ads Performance Max: how it works, what you control and when to use it
What Performance Max buys, how it differs from Search and Shopping, what asset groups and signals really do, how to protect brand…
Google AdsGoogle Ads limited by budget: what it means and when to raise your budget
Why campaigns show Limited by budget, when it is fine, how to read lost impression share, how bidding strategies change the fix,…
SEO301 redirect: what it is, when to use it and how to set it up without losing traffic
How permanent and temporary redirects differ, how to set up 301s on common platforms, how to fix chains and loops, and how…
SEOLink attributes explained: nofollow, sponsored and ugc, and when to use each
How Google's three link attributes work, when each one applies, whether nofollow links pass value, and how to keep sponsored content inside…
SEOEntity SEO: how to make Google and AI understand your brand
What an entity is, how Google's Knowledge Graph decides your brand is one, the schema and profile signals that build it, and…
Tiktok AdsTikTok-commissioned Ipsos study: 94% of Thai TikTok shoppers buy in Mega Sales and plan 2.8 days ahead
TikTok's Thailand shopper study says Mega Sales buying starts days before the sale. Here are the numbers, which ones are TikTok's own…
AIOpenAI tests Sponsored Agent ads in ChatGPT that open a brand chat instead of a website
A new ChatGPT ad format sends the click to a branded AI agent inside ChatGPT. Wayfair confirmed it is in the pilot;…
geoGoogle's AI contribution pilot pays invited sites when their content shapes AI answers
An invitation-only Search Console pilot pays when content shapes Gemini, AI Overviews and AI Mode answers. Links added after the answer do…
geoThai SEO trends for 2026: five shifts businesses need to adjust to
AI Overviews, E-E-A-T, Thai-first content, local SEO and video are reshaping search in Thailand. How each trend works, who it affects most…
geoSemrush: AI sent 0.48% of manufacturing site traffic, and cites different brands than it names
A Semrush study of US manufacturing sites found AI referrals at 0.48% of sessions, direct traffic rising, and almost no overlap between…
geoLe Monde says AI Overviews caused no sudden audience drop in France
Le Monde's CEO says its audience has held since AI Overviews reached France, pointing to apps, subscriptions and news-versus-service content. The figures…
SEOMueller: Search Console gives every AI Overview link the same position
Google's John Mueller confirmed that AI Overview position in Search Console describes the answer box, not your citation inside it, and that…
AIGoogle DeepMind paper proposes one LLM to replace two-stage search ranking
Researchers from Google DeepMind propose Autoregressive Ranking, a single fine-tuned LLM that ranks documents directly. The results were mixed, and nothing says…
Digital MarketingAI campaign types to handle 12% of US ad spend, 27% by 2030, as IAB lifts forecast
Automated campaign types now handle 12% of US ad spend and could reach 27% by 2030, while the IAB raised its US…
eCommerce MarketingVideo ads people don't skip on YouTube: the four elements that keep viewers watching
The skip button appears after five seconds. Here is how to build the hook, structure, brand timing and next step of a…
geoCan you do SEO yourself? Pros, limits and six signals to get outside help
Doing SEO yourself works for many businesses. Here is what it does well, where it stalls, six signals it is time for…
geoAI Overviews cut English Wikipedia search referrals about 5%, a revised working paper estimates
A revised University of Washington working paper estimates AI Overviews cut English Wikipedia's search referrals by about 5%. Google disputes the method,…
Social Media MarketingPinterest bans binary options ads and adds a scams section to its Advertising Guidelines from 12 November 2026
Pinterest told advertisers on 4 September 2026 that rewritten Advertising Guidelines take effect on 12 November 2026, adding five new scam-related prohibitions,…
SEOGoogle Business Profile post view counts return, three and a half years after Google removed them
Google is rolling out per-post view counts in Business Profile, the first post metric since February 2023. Views only, Search and Maps…
analyticsGoogle Analytics adds dashboards: six chart types, a 15-card limit and property-wide sharing
Google Analytics released a drag-and-drop dashboard builder on 9 September 2026. Here is what the six chart types do, who can build…
analyticsChrome tests Private Verification Tokens: a one-bit signal telling sites an Incognito visitor is human
Google is running an origin trial of Private Verification Tokens from Chrome 154 to 165, letting registered sites carry one bit of…