Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Google AdsGoogle sunsets Google Ads API developer tokens: access levels now follow your Google Cloud project
On 10 September 2026 Google moved Google Ads API access levels onto Google Cloud projects, began sunsetting developer tokens and API Center,…
AIAmazon Ads opens ChatGPT ad inventory to select US advertisers in a DSP pilot
Amazon Ads began a US-only pilot on 10 September letting select advertisers buy ChatGPT ads through its DSP. Formats, targeting and measurement…
Social Media MarketingBrand identity explained, and why fast-growing Thai brands need a brand book
Brand identity is the logo, colours, type, imagery and tone of voice. A brand book turns all of it into rules a…
eCommerce MarketingYouTube ad formats in 2026, and which objective each one fits
Skippable, non-skippable, bumper, in-feed, Masthead and Shorts: what each YouTube ad format does, when you pay for it, and which objective it…
geoWhat an SEO agency actually does: the six stages, start to finish
Discovery, keyword research, technical fixes, content, off-site work and reporting: what each stage of an SEO engagement delivers and how long it…
Google AdsGoogle Ads links store sales through Data Manager, local toggle rolls out
Google will let advertisers link a CRM or Google Sheet inside Data Manager to share in-store sales data, and the Performance Max…
geoAlmost all People Also Ask answers are now AI Overviews
Search Engine Roundtable reported on 9 September 2026 that AlsoAsked measured 97% of People Also Ask answers as AI Overviews in the…
eCommerce MarketingMerchant Center AI performance report gains three new sections
Search Engine Roundtable reported on 9 September 2026 that Google Merchant Center's AI Performance Insights report, launched in July 2026, has gained…
analyticsGoogle's Meridian GeoX leaves beta with an unreplicated 31% savings claim
Google's open-source geo incrementality library GeoX reached general availability on 9 September 2026 with claims of 31% budget savings. Here is what…
SEOA UK publisher lost 98% of its news search visibility after a .com move
Search Engine Journal reported on 8 September 2026 that NewzDash measured a UK news publisher's Search Visibility score falling about 98% within…
eCommerce MarketingChatGPT Shopping now pulls most product picks from merchant feeds
Research from Profound, reported by Search Engine Journal on 9 September 2026, found feed-integrated product picks jumped from 8.26% to 61.54% on…
Google AdsGoogle Ads AI Dashboards are appearing in accounts, and the summaries need checking
Gemini-powered AI Dashboards began showing up in Google Ads accounts around 8 September 2026. Here is what was reported, what was left…
geoDigital PR vs traditional PR: what changed, and why it now runs with SEO
Digital PR is judged on the live URLs a story leaves behind rather than on clippings and reach. Here is the difference…
Social Media MarketingWhy modern CRM has to live on LINE: three Thai customer shifts
Thai buyers open chat, ignore unknown numbers and close the sale in the message window. Here is what that changes about how…
eCommerce MarketingWhat remarketing is and why the same ad keeps following you
Remarketing shows ads only to people who already interacted with a business. Here is the mechanism, the psychology behind repetition, the platform…
AIMeta launches Muse, an AI agent that books, fills forms and buys
Meta announced Muse on 8 September 2026, a personal AI agent that opens a browser, fills forms, negotiates and pays. It launches…
SEO72 Google Maps ranking signals named, 25 of them already deprecated
A recovered Google binary exposed 72 named Maps ranking signals from an internal system called Oyster Rank, a quarter of them marked…
geoCommon Crawl read 584,107 llms.txt files and most were plugin output
Common Crawl analysed 584,107 llms.txt files from its July 2026 crawl archive and found 68 percent were plugin or template output, 22…
SEOGoogle documents two EEA-only search units: aggregator and supplier
Google published documentation on 8 September 2026 for two search result units that appear only in the European Economic Area. The aggregator…
Content MarketingBurger King Thailand is using Dragon Ball to buy visit frequency, not awareness
Burger King Thailand disclosed that customers visit about 2.3 times a month and about 3.5 times during a campaign. The Dragon Ball…
analyticsBots and AI agents now pass half of web requests, and cleaning retargeting pools cost 20 percent more CPM
Cloudflare data cited by Digiday puts bots and AI agents at more than half of all web requests, and agencies say cleaning…
Social Media MarketingAustralia proposes forcing platforms to offer a chronological feed as the default
Australia proposed on 8 September 2026 that social platforms notify every user and let them set a chronological default feed, with penalties…
geoHow Google Ads works and why some ads reach page one immediately
Google Ads runs a new auction on every search. Here is how Ad Rank and Quality Score decide which ads show, what…
Social Media MarketingAI era web design: what changed, and what Google and AI search can read in 2026
A page now has to satisfy a visitor, a browser measuring real experience, and a parser that never sees your CSS. Here…