Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoLe Monde says AI Overviews caused no sudden audience drop in France
Le Monde's CEO says its audience has held since AI Overviews reached France, pointing to apps, subscriptions and news-versus-service content. The figures…
SEOMueller: Search Console gives every AI Overview link the same position
Google's John Mueller confirmed that AI Overview position in Search Console describes the answer box, not your citation inside it, and that…
AIGoogle DeepMind paper proposes one LLM to replace two-stage search ranking
Researchers from Google DeepMind propose Autoregressive Ranking, a single fine-tuned LLM that ranks documents directly. The results were mixed, and nothing says…
Digital MarketingAI campaign types to handle 12% of US ad spend, 27% by 2030, as IAB lifts forecast
Automated campaign types now handle 12% of US ad spend and could reach 27% by 2030, while the IAB raised its US…
eCommerce MarketingVideo ads people don't skip on YouTube: the four elements that keep viewers watching
The skip button appears after five seconds. Here is how to build the hook, structure, brand timing and next step of a…
geoCan you do SEO yourself? Pros, limits and six signals to get outside help
Doing SEO yourself works for many businesses. Here is what it does well, where it stalls, six signals it is time for…
geoAI Overviews cut English Wikipedia search referrals about 5%, a revised working paper estimates
A revised University of Washington working paper estimates AI Overviews cut English Wikipedia's search referrals by about 5%. Google disputes the method,…
Social Media MarketingPinterest bans binary options ads and adds a scams section to its Advertising Guidelines from 12 November 2026
Pinterest told advertisers on 4 September 2026 that rewritten Advertising Guidelines take effect on 12 November 2026, adding five new scam-related prohibitions,…
SEOGoogle Business Profile post view counts return, three and a half years after Google removed them
Google is rolling out per-post view counts in Business Profile, the first post metric since February 2023. Views only, Search and Maps…
analyticsGoogle Analytics adds dashboards: six chart types, a 15-card limit and property-wide sharing
Google Analytics released a drag-and-drop dashboard builder on 9 September 2026. Here is what the six chart types do, who can build…
analyticsChrome tests Private Verification Tokens: a one-bit signal telling sites an Incognito visitor is human
Google is running an origin trial of Private Verification Tokens from Chrome 154 to 165, letting registered sites carry one bit of…
Google AdsGoogle sunsets Google Ads API developer tokens: access levels now follow your Google Cloud project
On 10 September 2026 Google moved Google Ads API access levels onto Google Cloud projects, began sunsetting developer tokens and API Center,…
AIAmazon Ads opens ChatGPT ad inventory to select US advertisers in a DSP pilot
Amazon Ads began a US-only pilot on 10 September letting select advertisers buy ChatGPT ads through its DSP. Formats, targeting and measurement…
Social Media MarketingBrand identity explained, and why fast-growing Thai brands need a brand book
Brand identity is the logo, colours, type, imagery and tone of voice. A brand book turns all of it into rules a…
eCommerce MarketingYouTube ad formats in 2026, and which objective each one fits
Skippable, non-skippable, bumper, in-feed, Masthead and Shorts: what each YouTube ad format does, when you pay for it, and which objective it…
geoWhat an SEO agency actually does: the six stages, start to finish
Discovery, keyword research, technical fixes, content, off-site work and reporting: what each stage of an SEO engagement delivers and how long it…
Google AdsGoogle Ads links store sales through Data Manager, local toggle rolls out
Google will let advertisers link a CRM or Google Sheet inside Data Manager to share in-store sales data, and the Performance Max…
geoAlmost all People Also Ask answers are now AI Overviews
Search Engine Roundtable reported on 9 September 2026 that AlsoAsked measured 97% of People Also Ask answers as AI Overviews in the…
eCommerce MarketingMerchant Center AI performance report gains three new sections
Search Engine Roundtable reported on 9 September 2026 that Google Merchant Center's AI Performance Insights report, launched in July 2026, has gained…
analyticsGoogle's Meridian GeoX leaves beta with an unreplicated 31% savings claim
Google's open-source geo incrementality library GeoX reached general availability on 9 September 2026 with claims of 31% budget savings. Here is what…
SEOA UK publisher lost 98% of its news search visibility after a .com move
Search Engine Journal reported on 8 September 2026 that NewzDash measured a UK news publisher's Search Visibility score falling about 98% within…
eCommerce MarketingChatGPT Shopping now pulls most product picks from merchant feeds
Research from Profound, reported by Search Engine Journal on 9 September 2026, found feed-integrated product picks jumped from 8.26% to 61.54% on…
Google AdsGoogle Ads AI Dashboards are appearing in accounts, and the summaries need checking
Gemini-powered AI Dashboards began showing up in Google Ads accounts around 8 September 2026. Here is what was reported, what was left…
geoDigital PR vs traditional PR: what changed, and why it now runs with SEO
Digital PR is judged on the live URLs a story leaves behind rather than on clippings and reach. Here is the difference…