Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Social Media MarketingBangkok floods on social media: what Wisesight's own data shows
Wisesight's Zocial Eye data for 16-26 September 2026 shows flood conversation moving from reports and forecasts to parking, official hotlines and help,…
eCommerce MarketingShopify adds WebMCP checkout tools so browser agents can place orders after buyer confirmation
Shopify added four WebMCP checkout tools on 28 September 2026. Browser agents can now fill in checkout and place the order once…
metaMeta adds small-business skills and connectors to its Muse AI agent
On 29 September 2026 Meta gave its Muse AI agent small-business skills and connectors for Instagram, Pages, ad accounts and dozens of…
eCommerce MarketingShopee, TikTok Shop and Lazada extend shipping deadlines for flood-hit sellers
Shopee, TikTok Shop and Lazada have extended shipping deadlines and protected seller metrics after late-September 2026 flooding in Thailand. Here are the…
Google AdsGoogle Ads API v25.2 adds percentile benchmarks and PMax asset group tracking
Google Ads API v25.2 shipped on 23 September 2026 with percentile benchmark tiers, asset group tracking templates, Smart campaign to Performance Max…
Social Media MarketingFacebook tests a top community voices role for groups, plus new Forum AI search tests
On 29 September 2026 Meta began testing a top community voices role in Facebook groups globally, and new AI search and topic-label…
geoMicrosoft Clarity lets site owners edit the Brand Terms behind its branded AI query split
Microsoft Clarity now lets site owners add, edit and remove the Brand Terms that decide whether an AI query counts as branded.…
SEOGoogle desktop CTR fell and mobile CTR rose in Q2 2026, AWR data shows
Advanced Web Ranking's Q2 2026 CTR report shows desktop and mobile click-through rates moving in opposite directions, a wider AI Overview gap…
eCommerce MarketingAmazon Ads renames its platform Amazon Ads Agent at unBoxed 2026, adds Full-Funnel Campaigns and DVA+
Amazon Ads used unBoxed 2026 on 29 September to rename its unified platform Amazon Ads Agent, launch Full-Funnel Campaigns in the US,…
Digital MarketingWhat is customer experience (CX)? CX vs UX, NPS, CSAT and CES
Customer experience is every touchpoint a customer has with a brand. Learn how CX differs from UX, how NPS, CSAT and CES…
Web DesignWhat is a wireframe? Wireframe vs mockup vs prototype explained
A wireframe is the grey-box plan of a page. Here is how it differs from a mockup and prototype, how to build…
Social Media MarketingWhat is UGC? User-generated content for brands explained
UGC is content customers create about a brand. Learn how it differs from influencer and UGC creator content, how to use it…
Digital MarketingWhat is B2B? B2B vs B2C, B2B2C and D2C explained
B2B means one company selling to another. Here is how it differs from B2C, what B2B2C and D2C mean, and how to…
Content MarketingWhat is a USP? Unique selling proposition explained with examples
A USP is the one selling point competitors cannot claim. Learn how it differs from a value proposition, how to find it,…
Social Media MarketingWhat is engagement? Social engagement rate vs GA4 engagement
Engagement means one thing on social media and another in GA4. Here is what each counts, how to calculate engagement rate, and…
Youtube AdsYouTube Thailand launches Creator Partnerships and Commerce Media Network at Works Awards 2026
YouTube Thailand used its 2026 Works Awards to launch Creator Partnerships in Thailand, link ads to Shopee and Lazada checkout, and share…
AIGoogle to power AI Mode hotel booking with the new UCP lodging draft
The Universal Commerce Protocol merged its first lodging booking draft on 25 September 2026, and Google says AI Mode hotel booking will…
metaMeta tells advertisers near-identical creative counts as the same ad
Meta's updated best practices push advertisers to diversify creative. Agency executives say same-look, same-hook ads are treated as one ad; Meta calls…
SEOGoogle rolls out AI Mode info monitoring to everyone globally
Google's Robby Stein said on 28 September 2026 that AI Mode info monitoring, first used by Ultra and Pro subscribers, is rolling…
analyticsWhat is data analytics? 4 types, process, tools and big data
Data analytics turns scattered business data into decisions. Learn the four types, how big data and BI differ, where to start and…
AIWhat is a chatbot? Rule-based vs AI chatbots and LINE OA use
A chatbot is a program that answers chat messages automatically. This guide covers how it works, rule-based vs AI chatbots, LINE OA…
Web DesignWhat is a CTA? Meaning, types, placement and GA4 tracking
A CTA is the button or text that tells readers what to do next. This guide covers its parts, types, placement, Thai…
Digital MarketingWhat is a marketing funnel? TOFU, MOFU, BOFU and the metrics for each
A marketing funnel maps how awareness narrows into customers. Learn the TOFU, MOFU and BOFU stages, what to measure at each, and…
Digital MarketingWhat is STP marketing? Segmentation, targeting and positioning explained
STP (Segmentation, Targeting, Positioning) decides who you sell to and what they remember you for. Here is how to run each step,…