Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
AIWhat Is an LLM? How Large Language Models Work and What They Mean for SEO
A plain-language guide to large language models: how they are trained, how they differ from generative AI and chatbots, where answers come…
Content MarketingWhat Is a Content Pillar? How to Set 3-5 Pillars and Plan Your Content Calendar
Content pillars are the 3-5 themes every post belongs to. How they differ from SEO pillar pages, how to choose and weight…
SEOGoogle details the UGC Fresh Data Program for forums and social platforms
On 8 October 2026 Google documented the UGC Fresh Data Program, a dedicated pipeline for approved forums and social platforms to send…
SEOGoogle's September 2026 spam update is complete after 13 days 16 hours
Google confirmed the September 2026 spam update finished on 8 October 2026 after 13 days and 16 hours, far longer than 2026's…
eCommerce MarketingMerchant Center warns fast price changes may trigger disapprovals
A quiet September edit to Google's automatic item updates help page says fast-changing products may be disapproved and updates may stop if…
Google AdsGoogle Ads Overview Page Adds Video Impressions to Conversion Paths and a Performance by Stage Card
Google's Overview page help article now documents video impressions in conversion paths, marked with an eye icon, and a Performance by stage…
eCommerce MarketingGoogle Ads Lets Retailers Share First-Party Audiences With Brands
A new Google Ads Help page explains how retailers can share first-party audience segments with brands, limited to commerce media network campaigns…
Google AdsGoogle Ads Conversion Lift Help Page Now Lists Search and PMax, With 1,000-Conversion and US$5,000 Minimums
Google rewrote its Conversion Lift based on users help page to list Search and Performance Max and set 1,000-conversion and US$5,000 thresholds,…
Google AdsGoogle Ads Adds AI Max Copy Previews and Four New Report Columns
Google Ads lets advertisers preview up to 10 AI-written headlines and descriptions before opting in to text customization, and four AI Max…
SEOTitle Tag SEO: How Google Uses Titles and How to Write Them
How Google builds title links from your title tag, why it rewrites some, how length and truncation work, how to place your…
Google AdsGoogle Ads Search Terms Report: How to Read It Properly
What the search terms report shows and hides, how to read the match type column, and how Performance Max and AI Max…
Google AdsGoogle Ads Conversion Value Rules: Conditions, Add vs Multiply
How conversion value rules adjust conversion value by location, device and audience, which Smart Bidding strategies use them, and when they add…
analyticsGA4 Explorations: Techniques, Sampling and Sharing Limits
What GA4 explorations are, what each technique answers, how sampling and thresholds change your numbers, and who can share them.
SEORobots.txt Guide: Syntax, Rules and Mistakes to Avoid
What robots.txt controls and what it does not, the syntax Google supports, rule precedence, AI crawler user agents, how to test the…
eCommerce MarketingGoogle Merchant Center adds a UCP integration hub for AI Mode and Gemini checkout
Google's new Merchant Center hub is the onboarding path for UCP checkout in AI Mode and Gemini. It is US-first, selection-based and…
SEOSearch Console emails now report how many people chose you as a Preferred Source
Google Search Console began emailing site owners a count of Preferred source selections on 6 October 2026. Here is what the email…
metaMeta's Advertising Week 2026 ad tools: what is live, in test or coming
Meta announced new AI ad tools at Advertising Week New York on 6 October 2026. Here is which ones are live, which…
SEOGoogle Business Profile policy now bans time-bound promotions and pricing in listings
Google's Maps and Business Profile policy now says listings cannot carry time-bound promotions, pricing or direct calls-to-action. Offers belong in Posts.
AIGPT-6 brings Intelligent UI to ChatGPT: what interactive answers mean for brands
OpenAI is bringing GPT-6 and Intelligent UI to ChatGPT users. It did not say how citations appear in generated interfaces.
Google AdsEstimated Google Ads CPC in Thailand by Industry: October 2026 Data
Estimated Google Ads cost per click for 67 Thai-language keywords across 13 industries, October 2026, with the full keyword list, method and…
SEOHreflang tags: a practical guide for bilingual EN/TH sites
Hreflang tags tell Google which language version to show. Learn the three syntaxes, x-default, return links, the errors that break them and…
analyticsGA4 key events: what they are and how to set them up
GA4 key events replaced conversions in 2024. Here is how to mark them, choose a counting method, import them into Google Ads…
Tiktok AdsTikTok Spark Ads: how authorization codes and boosted posts work
How Spark Ads turn organic TikTok posts into ads, how creator authorization codes work, and when to use them over non-Spark ads.
Google AdsLocal inventory ads: how they work in Shopping and Performance Max
What local inventory ads need in Merchant Center, how they run in Shopping and Performance Max, and how to measure store results.