Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
analyticsWhat Is Bounce Rate in GA4? Definition, Engaged Sessions and Fixes
In GA4, bounce rate is the share of sessions that were not engaged. Here is how it is calculated, where to find…
metaWhat Is an Impression? Impressions, Reach, Frequency and CPM in Ads
An impression is one showing of an ad. Here is how Meta, Google Ads and TikTok count it, and how reach, frequency,…
Google AdsGoogle's October Demand Gen Drop puts data strength first, and its help doc now carries the numbers
Google's 13 October Demand Gen Drop pushes first-party data, and its Data Strength Best Practices page is now a four-step setup guide…
AIGemini 4 Argon Reaches Google AI Mode for AI Pro and Ultra Subscribers
Google is rolling out Gemini 4 Argon in AI Mode for AI Pro and Ultra subscribers worldwide. Answers include links; languages and…
SEOChrome adds soft navigation Core Web Vitals to CrUX: what SPA sites should check
Chrome's CrUX now reports experimental Core Web Vitals that count SPA soft navigations. Stable scores are unchanged; Search Console switches after graduation,…
geoBing Webmaster Tools adds Topics Portfolio beta: AI citation topics and opportunity queries
Bing's AI Performance report now shows topic size, crowding and opportunity queries for AI answers. The numbers are approximate and the feature…
Digital MarketingEmail Marketing Software Prices in Thailand: 6 Platforms Compared (October 2026)
Monthly list prices of six email marketing platforms used in Thailand at 500, 2,500 and 10,000 contacts, collected 13 October 2026, with…
Content MarketingWhat Is an Insight? Meaning in Marketing, How to Find One and Examples
What an insight is, how it differs from data and facts, what consumer and customer insight mean, five sources for finding insights,…
AIWhat Is Machine Learning? A Practical Guide for Marketers
Machine learning lets systems learn patterns from data. See how it differs from AI, how it drives Smart Bidding, Performance Max and…
Digital MarketingWhat Is PR? Public Relations Explained for Business Owners
PR is the management of communication between an organisation and its publics. Learn what PR covers, how it differs from advertising and…
Social Media MarketingWhat Is a Brand Ambassador? Types, Contracts and Measurement
Brand ambassadors versus influencers, KOLs and presenters, the four ambassador types, selection criteria, contract clauses, measurement and employee advocacy on LinkedIn.
Digital MarketingWhat Is IMC? Integrated Marketing Communication Explained
IMC aligns advertising, PR, promotions, direct, search and social around one core message. Components, planning steps, measurement and a lean SME approach.
metaMeta documents what replaces ad set placement controls for Sales, Leads, Engagement and App campaigns
Meta's Business Help Centre now documents the removal of ad set placement controls for four objectives and lists what to use instead:…
Google AdsMerchant Center's low image quality flag no longer blocks products from ads
Google quietly rewrote the Merchant Center low image quality help page: flagged products keep serving. What changed, what did not, and how…
SEORank trackers are getting 'poisoned' Google results, Nozzle data shows
Nozzle data shows that since September 2026 some rank-tracker requests to Google have returned complete-looking results pages with swapped listings. Nozzle measured…
Google AdsGoogle Ads API moves to two releases a month from v26, sunsets unchanged
From v26 the Google Ads API ships twice a month, but only four majors a year can break code and sunset dates…
geoChatGPT answers 6 in 7 prompts without searching and shifts citations to primary sources, Ahrefs finds
Ahrefs' study of 66.6 million free ChatGPT responses and 15 million fan-out queries shows the model rarely searches, often runs site: searches…
analyticsWhat Is Google Analytics? How GA4 Works, Explained
Google Analytics is Google's free measurement tool for websites and apps. Here is how GA4 collects data, which reports matter, and how…
Facebook AdsWhat Is a Boosted Post? Boost vs Ads Manager, Billing and Measurement
A boosted post turns an existing post into a real ad. Here is how it works, where it falls short of Ads…
Facebook AdsFacebook Ads Cost: How Meta Charges, Budgets, Billing and VAT
Facebook ads have no fixed price. Here is how Meta's auction, charging options, budgets, billing thresholds and VAT decide what you actually…
Google AdsGoogle Ads Auction Insights: What Each Metric Means and How to Use It
Google Ads auction insights compares you with advertisers in the same auctions. Here is what each metric means, why only some competitors…
analyticsGoogle Tag Manager Data Layer: Syntax, Variables and GA4 Ecommerce
The Google Tag Manager data layer passes structured facts from your site to your tags. Learn the push syntax, data layer variables,…
analyticsServer Side Tracking: How It Works, What It Fixes and When You Need It
Server side tracking routes your measurement data through a server you control. Here is how a server-side GTM container works, what it…
Google AdsWhat Is Demand Gen? How Google's Demand Gen Campaigns Work
Demand Gen is the Google Ads campaign type for image, video and carousel ads on YouTube, Discover, Gmail and the Display Network.…