Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
metaLagos court rejects Meta's terms-of-service defense, orders payout over ad-targeting consent
A Lagos High Court judge ruled that Meta's terms of service did not count as valid consent for profiling six Nigerian users…
Content MarketingMeta adds an AI Creative Partner assistant to its Edits video-editing app
Meta is rolling out an AI assistant called Creative Partner inside its Edits video-editing app, combining a creator's own Instagram metrics, comments…
Instagram AdsInstagram lets creators boost livestreams as ads directly from the broadcast composer
Instagram now lets creators boost a live video as a paid ad directly from the livestream composer, joining its existing boost options…
analyticsGoogle Analytics adds app conversions to its cross-channel conversion reports
Google Analytics (GA4) now supports app conversions, not just web conversions, inside its conversion performance, attribution analysis, and attribution models reports, following…
SEOGoogle Maps now requires sign-in to read all reviews, sort them, or leave one
Google Maps has started requiring a Google account sign-in before visitors can view all reviews on a Business Profile, sort them, or…
Google AdsGoogle tests a sponsored-products ad grid that looks almost identical to organic Shopping results
Google is testing a new sponsored-products ad format with a grid layout that looks almost the same as its free product grid,…
geoPublishers detail concrete life after the search-traffic collapse at Digiday's Publishing Summit
At Digiday's September 2026 Publishing Summit, publishers shared concrete post-search numbers, including Future Publishing's 30-plus renewing GEO clients, the clearest sign yet…
AIGoogle's AI contribution pilot now pays roughly 100 publishers, but most earn under $1,000
A new report puts real numbers on Google's AI contribution pilot for the first time: roughly 100 publishers paid, with earnings ranging…
AIWhat Is OCR? A Business Guide to Turning Documents into Data
What OCR is, which business documents it suits, where Thai text trips it up, and what it takes to get extracted data…
Social Media MarketingBangkok floods on social media: what Wisesight's own data shows
Wisesight's Zocial Eye data for 16-26 September 2026 shows flood conversation moving from reports and forecasts to parking, official hotlines and help,…
eCommerce MarketingShopify adds WebMCP checkout tools so browser agents can place orders after buyer confirmation
Shopify added four WebMCP checkout tools on 28 September 2026. Browser agents can now fill in checkout and place the order once…
metaMeta adds small-business skills and connectors to its Muse AI agent
On 29 September 2026 Meta gave its Muse AI agent small-business skills and connectors for Instagram, Pages, ad accounts and dozens of…
eCommerce MarketingShopee, TikTok Shop and Lazada extend shipping deadlines for flood-hit sellers
Shopee, TikTok Shop and Lazada have extended shipping deadlines and protected seller metrics after late-September 2026 flooding in Thailand. Here are the…
Google AdsGoogle Ads API v25.2 adds percentile benchmarks and PMax asset group tracking
Google Ads API v25.2 shipped on 23 September 2026 with percentile benchmark tiers, asset group tracking templates, Smart campaign to Performance Max…
Social Media MarketingFacebook tests a top community voices role for groups, plus new Forum AI search tests
On 29 September 2026 Meta began testing a top community voices role in Facebook groups globally, and new AI search and topic-label…
geoMicrosoft Clarity lets site owners edit the Brand Terms behind its branded AI query split
Microsoft Clarity now lets site owners add, edit and remove the Brand Terms that decide whether an AI query counts as branded.…
SEOGoogle desktop CTR fell and mobile CTR rose in Q2 2026, AWR data shows
Advanced Web Ranking's Q2 2026 CTR report shows desktop and mobile click-through rates moving in opposite directions, a wider AI Overview gap…
eCommerce MarketingAmazon Ads renames its platform Amazon Ads Agent at unBoxed 2026, adds Full-Funnel Campaigns and DVA+
Amazon Ads used unBoxed 2026 on 29 September to rename its unified platform Amazon Ads Agent, launch Full-Funnel Campaigns in the US,…
Digital MarketingWhat is customer experience (CX)? CX vs UX, NPS, CSAT and CES
Customer experience is every touchpoint a customer has with a brand. Learn how CX differs from UX, how NPS, CSAT and CES…
Web DesignWhat is a wireframe? Wireframe vs mockup vs prototype explained
A wireframe is the grey-box plan of a page. Here is how it differs from a mockup and prototype, how to build…
Social Media MarketingWhat is UGC? User-generated content for brands explained
UGC is content customers create about a brand. Learn how it differs from influencer and UGC creator content, how to use it…
Digital MarketingWhat is B2B? B2B vs B2C, B2B2C and D2C explained
B2B means one company selling to another. Here is how it differs from B2C, what B2B2C and D2C mean, and how to…
Content MarketingWhat is a USP? Unique selling proposition explained with examples
A USP is the one selling point competitors cannot claim. Learn how it differs from a value proposition, how to find it,…
Social Media MarketingWhat is engagement? Social engagement rate vs GA4 engagement
Engagement means one thing on social media and another in GA4. Here is what each counts, how to calculate engagement rate, and…