Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Content MarketingWhat is a press release? Structure, writing and distribution
A press release is a news-format document an organisation sends to journalists. Here is its structure, how to write one the media…
Google AdsGoogle Local Services Ads will bill business-hours missed calls when the caller stays on the line over 20 seconds, from 1 October 2026
Google's new lead charge policy makes unanswered business-hours calls billable from 1 October 2026 if the caller waits more than 20 seconds.…
Social Media MarketingLinkedIn-backed Factors.ai study: B2B buyers research 124 days before sales
A Factors.ai report published by LinkedIn links wider, earlier buying-committee reach to higher B2B win rates. The figures are vendor-reported correlations from…
geoBaidu adds AI citation reporting to its webmaster tools: what the new AI Traffic Analysis report measures
Baidu confirmed on 16 September 2026 a new AI Traffic Analysis report counting AI citations, impressions, clicks and a citation-based AI CTR.…
analyticsApple changes the ATT prompt in the EU: alternative version mandatory in five countries from iOS 27.2
Apple said on 16 September 2026 that an alternative App Tracking Transparency prompt arrives in the EU with iOS 27.2, mandatory in…
AIAdthena: weekly ChatGPT advertisers up 65% and short queries now drive AI Overview ads
Adthena's September 2026 AI data pulse counts 12,075 weekly ChatGPT advertisers by 31 August and finds short queries now trigger most AI…
SEOChartbeat: Google Search traffic to publishers fell 40% in a year, while loyal readers held steady
Chartbeat's 2026 Publisher Playbook shows Google Search referrals to publishers fell 40.2% year on year, Discover fell 34.3%, and AI referrals stayed…
Google AdsGoogle Ads Investment Strategy gets Holistic and Growth modes for moving budget between campaigns
Google Ads' Recommended Investment Strategy tool now offers Holistic mode, which reallocates existing budget, and Growth mode, which only adds budget. Here…
SEOSearch Console adds a multimodal search type for Lens and Circle to Search, with no query data
Search Console now reports web results reached through Google Lens, Circle to Search, image uploads and Chrome's Search this image, but without…
SEOGoogle's September 2026 spam update may take two weeks, unlike every 2026 spam update before it
Google's September 2026 spam update started on 24 September, covers all languages including Thai, and carries a two-week rollout window, far longer…
AIChatGPT Ads Launches in Thailand: What Thai Advertisers Need to Know
OpenAI began rolling out ChatGPT Ads in Thailand on 23 September 2026. Thai businesses can buy through self-serve Ads Manager; ads show…
YoutubeYouTube Made On 2026 adds brand-deal tools, 35-country Shopping affiliate plan and Ask YouTube shopping
YouTube's Made On 2026 announcements put more of the creator deal and product research on YouTube's own tools. What was stated, what…
geoYouTube led AI-answer citations across 8 engines in August 2026; one tracker saw its citations fall 43% within a month
Several datasets reported by Digiday show YouTube overtaking Reddit as the source AI answer engines cite most. What the figures show, their…
SEOGoogle Business Profile gives owners four days to reject suggested edits, then may publish them
A user-suggested edit left unanswered for four days can go live if your website appears to support it. What Google's updated help…
metaMeta and Singapore police remove 3.7 million scam accounts and shell pages
Meta's partnership with Singapore's police removed 3.6 million pre-built shell pages and tens of thousands of scam accounts. The tactics, the Thailand…
geoLighthouse 13.5 adds an audit for AI agent resource discovery (ARD)
Google's Lighthouse now checks for an AI agent discovery catalog. What the audit looks for, the file-name mismatch with the latest spec,…
Digital MarketingIreland fines Google €403 million over location data used for ads and interest inference
Ireland's regulator found four GDPR breaches in how Google handled location data from 2018 to 2020, and tied its reasoning to ads…
analyticsGA4 adds hostname Include filters: an allowlist that drops unlisted domains for good
GA4 can now keep an allowlist of approved hostnames and drop everything else. Here is what Google's release says, what it leaves…
AIComscore: ChatGPT's share of AI prompts fell to 50% as Gemini and Claude gained
Comscore's Q2 2026 AI Intelligence Report shows AI assistant usage growing and splitting across ChatGPT, Gemini and Claude. The numbers, the gaps…
geoField experiment: Google AI Mode cut clicks to websites by 18.8 points
A randomised field experiment by Penn and Northeastern researchers measured how AI Mode and AI Overviews change clicks, trust and search habits.…
metaGerman court makes Meta liable for scam ads: an ad auction is not neutral hosting
The Frankfurt Regional Court held Meta directly liable for scam ads impersonating a brand and its founder, ruling that running an ad…
geoMicrosoft's own data: AI chat cut publisher clicks up to 93%, and links don't fix it
A court brief shows Microsoft's own data put the click-through reduction between Bing Chat and Bing web search at 87 to 93…
SEOGoogle's Discover 'Dive deeper' button keeps readers on Google, and publishers are alarmed
Google is testing a 'Dive deeper' button in Discover that opens a short Google-written topic overview with publisher links pushed small and…
Google AdsGoogle says its filters miss fake leads: add three form checks, and fix your conversions
Google published a help page stating its invalid-traffic filters do not stop fake form submissions on their own, because most checks run…