Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
SEOGoogle rolls out AI Mode info monitoring to everyone globally
Google's Robby Stein said on 28 September 2026 that AI Mode info monitoring, first used by Ultra and Pro subscribers, is rolling…
analyticsWhat is data analytics? 4 types, process, tools and big data
Data analytics turns scattered business data into decisions. Learn the four types, how big data and BI differ, where to start and…
AIWhat is a chatbot? Rule-based vs AI chatbots and LINE OA use
A chatbot is a program that answers chat messages automatically. This guide covers how it works, rule-based vs AI chatbots, LINE OA…
Web DesignWhat is a CTA? Meaning, types, placement and GA4 tracking
A CTA is the button or text that tells readers what to do next. This guide covers its parts, types, placement, Thai…
Digital MarketingWhat is a marketing funnel? TOFU, MOFU, BOFU and the metrics for each
A marketing funnel maps how awareness narrows into customers. Learn the TOFU, MOFU and BOFU stages, what to measure at each, and…
Digital MarketingWhat is STP marketing? Segmentation, targeting and positioning explained
STP (Segmentation, Targeting, Positioning) decides who you sell to and what they remember you for. Here is how to run each step,…
Digital MarketingWhat is RPA? Robotic process automation for marketing and business
Robotic process automation explained for business owners: how RPA bots work, RPA vs AI and marketing automation, suitable tasks, examples, risks and…
Digital MarketingCustomer journey explained: stages, touchpoints and journey maps
The customer journey explained: the 5 stages, what a touchpoint is, how to build a customer journey map, how it differs from…
Social Media MarketingLINE VOOM shuts down in Thailand: what LINE OA owners and LINE Ads advertisers need to do
LINE VOOM closed in Thailand on 28 September 2026. OA Broadcasts to VOOM have stopped, OA media can be backed up from…
Google AdsWhat is ROAS? Formula, break-even ROAS, ROAS vs ROI vs POAS and Target ROAS
ROAS is ad revenue divided by ad spend. How to calculate break-even ROAS from margin, how it differs from ROI and POAS,…
Digital MarketingWhat is ERP? Core modules, data flow, ERP vs CRM and how to implement it
ERP runs accounting, stock, purchasing, sales orders and HR on one database. Modules, an order-to-cash walkthrough, ERP vs CRM, cloud vs on-premise,…
Digital MarketingWhat is CRM? How it works, types, CRM vs ERP vs CDP, and how to start
CRM keeps customers, interactions and deals in one system. How it works, the three types, how it differs from ERP and CDP,…
Web DesignUX vs UI: what they mean, how they differ, and how they affect conversions and SEO
UX decides what a page must do and in what order; UI decides how each step looks and responds. Roles, process, UI…
Google AdsGoogle's Customer Match upload page now lists IP address and timestamp columns
Google Ads' Customer Match file upload page now lists User IP address and User Interaction timestamp columns: unhashed IPs, IP-only lists allowed,…
Web DesignCorporate website checklist: pages, trust signals, bilingual setup and PDPA
A checklist for building or rebuilding a corporate website: the pages, verifiable company information, bilingual setup, PDPA mechanics, speed, security and platform…
Digital MarketingWhat is a landing page? Definition, types and how it works with ads
A landing page is a single-goal page that receives clicks from one source. Here is how it differs from a homepage, the…
General topicsWhat is rebranding? Process, risks and what to change
Rebranding changes how the market perceives a brand. Here is how it differs from a refresh, when it makes sense, the process,…
Content MarketingWhat is a press release? Structure, writing and distribution
A press release is a news-format document an organisation sends to journalists. Here is its structure, how to write one the media…
Google AdsGoogle Local Services Ads will bill business-hours missed calls when the caller stays on the line over 20 seconds, from 1 October 2026
Google's new lead charge policy makes unanswered business-hours calls billable from 1 October 2026 if the caller waits more than 20 seconds.…
Social Media MarketingLinkedIn-backed Factors.ai study: B2B buyers research 124 days before sales
A Factors.ai report published by LinkedIn links wider, earlier buying-committee reach to higher B2B win rates. The figures are vendor-reported correlations from…
geoBaidu adds AI citation reporting to its webmaster tools: what the new AI Traffic Analysis report measures
Baidu confirmed on 16 September 2026 a new AI Traffic Analysis report counting AI citations, impressions, clicks and a citation-based AI CTR.…
analyticsApple changes the ATT prompt in the EU: alternative version mandatory in five countries from iOS 27.2
Apple said on 16 September 2026 that an alternative App Tracking Transparency prompt arrives in the EU with iOS 27.2, mandatory in…
AIAdthena: weekly ChatGPT advertisers up 65% and short queries now drive AI Overview ads
Adthena's September 2026 AI data pulse counts 12,075 weekly ChatGPT advertisers by 31 August and finds short queries now trigger most AI…
SEOChartbeat: Google Search traffic to publishers fell 40% in a year, while loyal readers held steady
Chartbeat's 2026 Publisher Playbook shows Google Search referrals to publishers fell 40.2% year on year, Discover fell 34.3%, and AI referrals stayed…