Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Youtube AdsGoogle Ads Help now sets 10 seconds for YouTube in-stream engagements
Google's engagements reporting page now sets 10 seconds or a click for in-stream ads and adds Shorts and Masthead rules. Google gave…
AIRadisson's ChatGPT plugin converts at about 1.5x organic search, OpenAI case study says
An OpenAI customer story reports early results from Radisson's ChatGPT plugin and ChatGPT Ads. Here is what each figure measures, what was…
metaMeta and Sierra preview Personal Agent Protocol for AI agents and businesses
On 6 October 2026 Meta and Sierra previewed Personal Agent Protocol, an open standard for how personal AI agents like Muse work…
Google AdsGoogle Ads Customer Match: eligibility, list formatting and PDPA consent
What Google Ads Customer Match is, who qualifies, how to format and hash a customer list, what drives match rates and how…
Google AdsPerformance Max asset groups: assets, signals and structure explained
What goes into a Performance Max asset group, the asset limits Google publishes, how signals and search themes work, how many groups…
Google AdsGoogle Ads Ad Schedule: Time Zones, Bid Adjustments and Smart Bidding
What a Google Ads ad schedule does, how to set it up, why Smart Bidding ignores schedule bid adjustments, and how to…
analyticsGoogle Tag Manager Triggers: How Each Type Works and When to Use It
A practical guide to Google Tag Manager triggers: page view timing, click and form triggers, custom dataLayer events, trigger exceptions and how…
Tiktok AdsTikTok Pixel: standard events, Events API deduplication and setup
The TikTok Pixel reports site actions back to TikTok Ads Manager. Here is how standard events, the Events API and event_id deduplication…
Google AdsGoogle Ads Ad Strength: what it measures, pinning and when to ignore it
Ad Strength rates the asset pool of a responsive search ad from Incomplete to Excellent. Here is what it measures, why it…
metaMeta moves to block ByteDance and TikTok-linked ads in Thailand and six other markets
Meta began restricting ByteDance's own ads on 8 October 2026 and says the ban will cover seven markets, including Thailand, and extend…
Social Media MarketingLINE OA Business Profile changes from 28 October: what gets deleted and what to do first
LINE's notice sets 28 October 2026 for Business Profile changes that delete unpublished profile info, cap News at 20 and remove several…
analyticsGoogle Tag Manager will stop waiting for gtag('config'): what to check
Google's 8 October 2026 release note says gtm.js containers will initialize regardless of gtag('config'), and config calls will surface as a gtag.config…
geoAnthropic bans using Claude to seed AI answer sources with fake sites
Anthropic's 2026 Usage Policy update adds a deceptive campaigns section that names search engines and AI answers. What it bans, the 70-site…
Digital MarketingWhat Is ROI? Marketing ROI Formula, Examples and How to Measure It
ROI is profit as a percentage of what you invested. Here is the formula, which marketing costs to count, how ROI differs…
AIWhat Is an LLM? How Large Language Models Work and What They Mean for SEO
A plain-language guide to large language models: how they are trained, how they differ from generative AI and chatbots, where answers come…
Content MarketingWhat Is a Content Pillar? How to Set 3-5 Pillars and Plan Your Content Calendar
Content pillars are the 3-5 themes every post belongs to. How they differ from SEO pillar pages, how to choose and weight…
SEOGoogle details the UGC Fresh Data Program for forums and social platforms
On 8 October 2026 Google documented the UGC Fresh Data Program, a dedicated pipeline for approved forums and social platforms to send…
SEOGoogle's September 2026 spam update is complete after 13 days 16 hours
Google confirmed the September 2026 spam update finished on 8 October 2026 after 13 days and 16 hours, far longer than 2026's…
eCommerce MarketingMerchant Center warns fast price changes may trigger disapprovals
A quiet September edit to Google's automatic item updates help page says fast-changing products may be disapproved and updates may stop if…
Google AdsGoogle Ads Overview Page Adds Video Impressions to Conversion Paths and a Performance by Stage Card
Google's Overview page help article now documents video impressions in conversion paths, marked with an eye icon, and a Performance by stage…
eCommerce MarketingGoogle Ads Lets Retailers Share First-Party Audiences With Brands
A new Google Ads Help page explains how retailers can share first-party audience segments with brands, limited to commerce media network campaigns…
Google AdsGoogle Ads Conversion Lift Help Page Now Lists Search and PMax, With 1,000-Conversion and US$5,000 Minimums
Google rewrote its Conversion Lift based on users help page to list Search and Performance Max and set 1,000-conversion and US$5,000 thresholds,…
Google AdsGoogle Ads Adds AI Max Copy Previews and Four New Report Columns
Google Ads lets advertisers preview up to 10 AI-written headlines and descriptions before opting in to text customization, and four AI Max…
SEOTitle Tag SEO: How Google Uses Titles and How to Write Them
How Google builds title links from your title tag, why it rewrites some, how length and truncation work, how to place your…