Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
AIOpenAI names 20 ChatGPT Ads measurement partners and tests image-led ads in the US
OpenAI named 20 measurement partners for ChatGPT Ads, let view-through conversions feed optimisation, started brand suitability pilots and will test image-led ads…
SEOGoogle's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt
Google's Search Off the Record episode 114 covers which sitemap fields Google still uses, why valid sitemaps show 'Couldn't fetch', and where…
Google AdsGoogle Ads will switch on automated promotions by default on 12 October
Google Ads will pull website offers into Search and PMax campaigns with location assets from 12 October 2026 unless advertisers switch Automated…
SEOKeyword Research: A Step-by-Step Process From Seed to Page
A full keyword research workflow, from seed topics and search intent to clustering, keyword mapping and Thai-language notes.
SEOSchema Markup for SEO: JSON-LD, Key Types and What It Really Does
What schema markup is, which types still earn Google rich results after the 2026 FAQ change, how to validate it, and what…
Tiktok AdsTikTok Ads Cost: Minimum Budgets, Billing and Bidding Explained
TikTok ads cost whatever budget you set above TikTok's minimums. Here is how billing events, bid strategies and the auction decide what…
Facebook AdsMeta pixel and Conversions API: how they work together, deduplication and setup checks
What the Meta pixel and the Conversions API each do, why browser-only tracking misses conversions, how event deduplication works within its 48-hour…
Google AdsGoogle Ads bidding strategies: how to choose, what data each needs, and the learning period
A practical guide to Google Ads bidding strategies for Search: what each one optimises for, the conversion data it needs, when to…
eCommerce MarketingLazada Adds ROAS Protection Rebates to Mega Sales Accelerator From 12 October 2026
Lazada Sponsored Solutions adds ROAS/ROI Protection rebates, one total budget and system bidding to Mega Sales Accelerator from 12 October 2026. Here…
Google AdsGoogle Ads Tightens Government Documents and Services Policy From 5 October 2026
Google Ads now requires non-government advertisers of visas, passports, IDs and registrations to be explicitly named as authorized on an official government…
AIGemini app limits free users to Flash-Lite from 9 October: model access by plan
Google's Gemini Apps Help page says free personal-account users get only Flash-Lite from 9 October 2026, AI Plus loses Pro, and AI…
Digital MarketingDAAT and Kantar Revise Thailand's 2026 Digital Ad Spend to +0.3% (THB 32,339 Million)
DAAT and Kantar's October update lifts Thailand's 2026 digital ad spend forecast from -0.3% to +0.3%, about THB 32,339 million, with TikTok…
Content MarketingAhrefs 2026 Survey: 93% of Marketers Use AI for Content, 89% Check It Manually
Ahrefs' second State of AI in Content Marketing survey, published 30 September 2026, finds near-universal AI use, rising human review, a small…
Google AdsGoogle Ads Match Types: Broad, Phrase and Exact Explained
What broad, phrase and exact match do today, how they work with Smart Bidding and AI Max, why negatives behave differently, and…
Google AdsGoogle Ads Negative Keywords: Match Types and Setup
Negative keywords stop your ads showing on searches you do not want. Learn the match types, the levels they apply at and…
Google AdsGoogle Ads Quality Score: What It Is and What Moves It
Google Ads quality score is a 1 to 10 diagnostic, not an auction input. Learn the three components, where to see them…
analyticsWhat Is a Dashboard? Types, Metrics, Tools and Design for Marketers
A dashboard is a display layer for live data, built to be reopened for current status. How it differs from a report,…
analyticsWhat Is a KPI? A Marketing Guide to Setting Real Ones
A KPI is a metric tied to a goal, a target, a time window and an owner. How it differs from a…
analyticsGoogle Site Kit Site Goals tracks purchases and form leads from 8 WordPress plugins
Site Goals went generally available on 7 September 2026; PPC Land reported it on 3 October. What it tracks, what it needs,…
SEOGoogle's Illyes shows internal crawl and indexing timings: a third-party recap
A recap of Gary Illyes' 2 October 2026 timing tables for crawling, indexing and serving, with what the third-party source does not…
Social Media MarketingCreator Agency Fees: 42% of ISBA Poll Call Them Transparent
Digiday's 2 October 2026 briefing cites ISBA, TrinityP3 and ANA figures on how much creator agency fees marketers can see, and how…
geoCloudflare's Pay Per Use enters beta: AI companies pay publishers per use, not per crawl
Cloudflare moved Pay Per Use into beta on 30 September 2026: AI companies offer a price for a defined use of content,…
Google AdsJudge Castel denies most of Google's summary judgment motions in the ad tech damages cases
Judge Castel denied most of Google's summary judgment motions on 30 September 2026, letting publisher damages claims advance toward a jury. No…
Content MarketingWhat Is Brand Loyalty? Levels, Building Methods and How to Measure It
Brand loyalty is trust and satisfaction that keep customers choosing one brand. See how it differs from retention, how to build it…