Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
SEORank trackers are getting 'poisoned' Google results, Nozzle data shows
Nozzle data shows that since September 2026 some rank-tracker requests to Google have returned complete-looking results pages with swapped listings. Nozzle measured…
Google AdsGoogle Ads API moves to two releases a month from v26, sunsets unchanged
From v26 the Google Ads API ships twice a month, but only four majors a year can break code and sunset dates…
geoChatGPT answers 6 in 7 prompts without searching and shifts citations to primary sources, Ahrefs finds
Ahrefs' study of 66.6 million free ChatGPT responses and 15 million fan-out queries shows the model rarely searches, often runs site: searches…
analyticsWhat Is Google Analytics? How GA4 Works, Explained
Google Analytics is Google's free measurement tool for websites and apps. Here is how GA4 collects data, which reports matter, and how…
Facebook AdsWhat Is a Boosted Post? Boost vs Ads Manager, Billing and Measurement
A boosted post turns an existing post into a real ad. Here is how it works, where it falls short of Ads…
Facebook AdsFacebook Ads Cost: How Meta Charges, Budgets, Billing and VAT
Facebook ads have no fixed price. Here is how Meta's auction, charging options, budgets, billing thresholds and VAT decide what you actually…
Google AdsGoogle Ads Auction Insights: What Each Metric Means and How to Use It
Google Ads auction insights compares you with advertisers in the same auctions. Here is what each metric means, why only some competitors…
analyticsGoogle Tag Manager Data Layer: Syntax, Variables and GA4 Ecommerce
The Google Tag Manager data layer passes structured facts from your site to your tags. Learn the push syntax, data layer variables,…
analyticsServer Side Tracking: How It Works, What It Fixes and When You Need It
Server side tracking routes your measurement data through a server you control. Here is how a server-side GTM container works, what it…
Google AdsWhat Is Demand Gen? How Google's Demand Gen Campaigns Work
Demand Gen is the Google Ads campaign type for image, video and carousel ads on YouTube, Discover, Gmail and the Display Network.…
Digital MarketingWARC Media Forecast: Global Ad Spend to Grow 11.9% to $1.34 Trillion in 2026, Social Media Up 21.3%
WARC Media's Q3 2026 forecast puts global ad spend at $1.343 trillion in 2026, with social media up 21.3%, search up 14.2%…
metaMeta White Paper: 30% Partnership Ads Saw 45% Lower Cost per Incremental Purchase in EMEA Lift Studies
Meta says campaign cells with at least 30% partnership ads saw a 45% lower median cost per incremental purchase than the same…
Social Media MarketingLINE OpenChat Thailand hits 24M monthly users after moving to the third tab
LINE Thailand says OpenChat monthly users rose from 20 million to 24 million after the feature moved to the app's third tab.…
Tiktok AdsTikTok Ads Manager Guide: Structure, Targeting and Bidding
A practical walkthrough of TikTok Ads Manager: what is set at each level, how objectives, targeting, placements and bidding fit together, and…
Youtube AdsYouTube Ads Targeting: Audiences, Content and Exclusions
A practical guide to YouTube ads targeting in Google Ads: which controls are hard limits, which are signals, and how optimized targeting…
Google AdsGoogle Ads Offline Conversion Import: GCLID vs Enhanced Conversions for Leads
Send CRM outcomes back to Google Ads. How GCLID import and enhanced conversions for leads differ, which upload method to use, and…
Google AdsGoogle Ads Impression Share: What It Measures and How to Act on It
Impression share shows how much eligible demand your ads reach. Learn how Google estimates it, how budget and rank losses differ, and…
Youtube AdsWhat Is CPV? YouTube Cost Per View, Target CPV and View Rate Explained
CPV is the price you pay per counted YouTube ad view. Here is when a view counts by format, how Target CPV…
Google AdsGoogle Keyword Planner: Is It Free and How to Use It
A practical guide to Google Keyword Planner: cost, account setup, its two tools, Thai targeting, top of page bid and the limits…
SEOBreadcrumb Navigation SEO: How Google Reads and Shows Breadcrumbs
What breadcrumbs do for SEO, how Google shows them on desktop and mobile since 2025, the BreadcrumbList rules and the mistakes that…
Youtube AdsGoogle Ads Help now sets 10 seconds for YouTube in-stream engagements
Google's engagements reporting page now sets 10 seconds or a click for in-stream ads and adds Shorts and Masthead rules. Google gave…
AIRadisson's ChatGPT plugin converts at about 1.5x organic search, OpenAI case study says
An OpenAI customer story reports early results from Radisson's ChatGPT plugin and ChatGPT Ads. Here is what each figure measures, what was…
metaMeta and Sierra preview Personal Agent Protocol for AI agents and businesses
On 6 October 2026 Meta and Sierra previewed Personal Agent Protocol, an open standard for how personal AI agents like Muse work…
Google AdsGoogle Ads Customer Match: eligibility, list formatting and PDPA consent
What Google Ads Customer Match is, who qualifies, how to format and hash a customer list, what drives match rates and how…