Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
eCommerce Marketing5 Problems Thai SMEs Hit When Running Facebook Ads Themselves
Five problems that stop self managed Facebook ads from producing orders for Thai SMEs, from missing server side events to editing ad…
eCommerce MarketingThai beauty founders tell brands to cut marketplace dependency and build KOC communities
Marketing Oops published eight lessons on 7 September 2026 from a T-Beauty Trends panel at Techsauce Global Summit 2026, where Thai beauty…
eCommerce MarketingTikTok Shop bans review-bait inserts and dropshipping in ten US packing rules
TikTok Shop published ten US packing rules on 3 September 2026, banning review-bait inserts, dropshipping and unauthorised marketing materials, and tying violations…
SEOMueller says Google can lose faith in a whole site over programmatic pages
John Mueller said on Bluesky that programmatic SEO often produces spam or low quality pages, and that Google's systems can lose faith…
Youtube AdsVideo campaigns get the Lookalike caps Demand Gen lost
Google has extended Lookalike segments to Video brand campaigns with three tiered reach controls at 2.5, 5 and 10 percent of users…
Google AdsGoogle Ads now reads offers off your landing pages
Google Ads has launched Automated promotions, an account-level automated asset that scans landing pages for active offers and attaches them to Search…
geoApple confirms blocking Applebot-Extended does not affect Apple Search rankings
Apple's Applebot documentation was updated over the weekend of 7 September 2026 with an explicit line: site rules for Applebot-Extended are not…
Google AdsShopping ads under AI Overviews: impressions down, CTR up about 20%
Mike Ryan's 7 September 2026 benchmark shows median Shopping ad impressions down from 1.85 million to 1.4 million per account while median…
geoWhat an SEO specialist does, and how the role differs from a content writer
The five roles on an SEO team, the ten skills the specialist seat actually uses, an honest day in the job, and…
Social Media MarketingIs email marketing dead? What Thai brands should check before dropping the channel
Why the channel still works on cost structure rather than popularity, why there is no citable Thai open-rate benchmark, how to build…
eCommerce MarketingHow the Shopee algorithm works and why some shops always rank first
Shopee never publishes the weight of its ranking factors. Here is what a seller can actually see, measure and fix in Seller…
Google AdsGoogle Expands Waze Ads to 42 Countries, Thailand Not Included
Google expanded Waze Ads beyond the United States to 42 countries through a Performance Max help document update reported on 4 September…
Google AdsGoogle Tests Exact and Phrase Match Ads in AI Mode
Ginny Marvin confirmed on 4 September 2026 that exact and phrase match keywords can serve text ads in AI Mode, in a…
AIMarketing Oops tested five AiPASS image models and left both Seedream models unranked on Thai text
Marketing Oops ran the same prompt through the five image models on Thailand's state AiPASS platform across five marketing tasks. GPT-Image 2.0…
eCommerce MarketingAnyMind: for some brands, TikTok Shop affiliate revenue beats the brand's own storefront 60/40
AnyMind Group's Influencer to Commerce in Thailand 2026 Report, built on AnyTag data from 2023 to 2025, found that for some brands…
YoutubeYouTube adds a views co-viewed metric that estimates how many people watch on a TV
YouTube introduced views co-viewed on 5 September 2026, a modelled estimate of how many people are watching on a television screen. Payouts…
analyticsGoogle's Qualified Future Conversions: a seven-day signal that counts sales up to 180 days out
On the Ads Decoded episode of 2 September 2026, Google's John Chen called the conversion lookback window arbitrary and set out how…
Google AdsGoogle bans programmatic proxies from the Google Ads API and names MCP servers
Google's updated Google Ads Developer Policies, published 31 August 2026, ban programmatic proxies from Google Ads API access, and the definition names…
Content MarketingLinkedIn for Thai B2B: The Three-Layer Content System
LinkedIn works for Thai B2B when it runs as three layers at once: the executive profile for voice, the company page for…
Facebook AdsFacebook algorithm 2026: what changed and why your campaigns went quiet
Same campaigns, same creative, weaker results every month. This is a diagnosis of Meta's delivery system: the five parts that decide who…
SEOWhat an SEO agency actually does and which businesses genuinely benefit
An SEO agency covers technical, content and off-site work on organic search. Here is what sits inside each service, which eight business…
eCommerce MarketingWeChat for Thai Brands: What Ads on WeChat Actually Cover
A practical map of WeChat's five ecosystem parts, how Chinese user behavior differs from LINE, and the ad formats that fit Thai…
SEO8 Signs Your Website Needs an SEO Audit Right Now
Traffic drops, vanishing rankings, and a growing pile of Search Console errors are not random. Here are the 8 signals that tell…
Social Media MarketingLINE MINI App explained: how it differs from LIFF, a chatbot and a native app
A LINE MINI App is a web application that runs inside LINE, so nobody has to install anything. Here is how it…