How to Add an Admin to a Facebook Page: Access Levels and Safety

To add an admin to a Facebook Page in the new Pages experience, switch into the Page, open "Page access", and choose whether to give the person "Facebook access" or "Task access". Only someone with full control of the Page can do this. For an agency that will run your ads, sharing the Page with the agency as a partner in your Business Portfolio is often a cleaner choice than adding staff members' personal accounts one by one.

The word "admin" comes from the old Page Roles system, which had roles such as Admin, Editor, Moderator, Advertiser and Analyst. In the new Pages experience, Meta replaced those roles with types of access and the tasks each one allows. This guide covers the current steps, the difference between doing it on a phone and on a computer, what each level of access can do, how to give an agency access, why an invited person may not see the invitation, and how to remove an admin and protect the Page from being taken over. Facebook menu labels change often and can differ by app version and language setting, so treat the labels below as a guide rather than exact wording.

Access types in the new Pages experience: Facebook access and Task access

Facebook's Help Center splits access to a new-experience Page into three main types:

• Facebook access. People with this access can switch into the Page and manage it on Facebook, and can also manage it through other Meta tools. It comes in two levels: full control and partial control.
• Task access. People with this access manage the Page through tools such as Meta Business Suite or Ads Manager, but cannot switch into the Page on Facebook.
• Community manager access. Used to moderate chat during the Page's live videos. People with this access cannot switch into the Page or manage it on Facebook.

In practice, Facebook access suits people who need to post, reply to comments and work inside the Page as if they were the Page. Task access suits people with a narrow job, such as running ads or reading reports, who never need to act as the Page itself.

What each access level can do

Before you add an admin to a Facebook Page, check what each level unlocks. Giving more access than a job needs raises the risk of the Page being taken over.

Full control is the highest level and the closest match to Admin in the old system. It can do everything partial control can, plus manage Page settings, edit Page information, delete the Page, and give, edit and remove other people's access.

Partial control can manage content, messages, comments, linked accounts such as Instagram, ads, insights and events the Page hosts. It can also remove or ban people from the Page. It cannot manage Page settings, delete the Page, or give and remove access for others.

Task access is granted by category. The Help Center lists four:

• Content. Create, manage or delete content such as posts and stories, including rights management and monetization of original content.
• Messages and community activity. Reply to direct messages, comment, handle unwanted content and report activity on the Page.
• Ads. Create, manage and delete ads, plus related ad tasks.
• Insights. View performance of the Page, its content, its ads and other metrics.

The simple rule is to give the lowest level that still lets someone do the job. A person answering customer chats does not need full control. A person who only reads reports should get the Insights category and nothing else.

How to add an admin to a Facebook Page on a computer

These steps apply to Pages in the new Pages experience. The person doing this needs full control of the Page.

1. Log in to Facebook with the personal account that has full control, click your profile picture at the top right and choose the Page to switch into it. If you do not switch, the Page's access menu will not appear.
2. Click the Page's profile picture again, open "Settings and privacy" and then "Settings". In some versions the access menu sits under a "Page setup" heading, or you can reach it from the Professional dashboard.
3. Select "Page access".
4. Next to "People with Facebook access", click "Add New", then "Next".
5. Type the person's name or email address and select the correct account.
6. Choose the level. To make the person a full admin, turn on the option to allow full control. If you leave it off, they get partial control.
7. Click "Give access" and confirm with your Facebook password.

To give Task access instead, go to the same Page access screen, click "Add New" next to "People with task access", and choose the categories you want, for example only Ads and Insights.

The person receives the invitation by email and must accept it before they can manage the Page. Until they accept, their name appears as a pending invitation on the Page access screen.

Pages still on the classic Pages experience do not have this menu. They use "Settings" and then "Page Roles" instead, which is the older Admin and Editor system.

Mobile versus computer: what is different

The result is the same: the same access types, saved to the same Page. What changes is the route through the menus. In the Facebook app, switch into the Page first, then tap the menu (the three-line icon or your profile picture, depending on the operating system), open "Settings and privacy", then "Settings", and look for "Page access". In some versions you go through the Professional dashboard first.

Common points when doing this on a phone:

• Menus in the app move more often than on the web and can differ between iOS and Android. If you cannot find the option, a desktop browser is usually more direct.
• Older app versions may not show some options, so update the app first.
• Password confirmation on mobile may open a web view inside the app. If it hangs, try again on a computer.
• Meta Business Suite has its own app with its own menu for giving people access to a Page, and access levels are different for Pages that are part of a business portfolio.

Agency running your ads: Page admin or Business Portfolio partner?

If the business already has a Business Portfolio (formerly Business Manager), adding the agency as a partner is usually the tidier option. The access is tied to the agency's business, not to the personal account of one staff member. When the agency changes who works on the account, it manages its own people, and the business does not have to chase down and remove the personal accounts of people who have left.

The steps, summarised from Meta's Business Help Center:

1. Ask the agency for its Business Portfolio ID. The agency finds it in its own Business Portfolio settings.
2. A person with full control of the business's Business Portfolio opens Meta Business Suite, goes to "Settings" and selects "Partners" under Users.
3. Click "Add" and choose the option to give a partner access to your assets.
4. Enter the agency's Business Portfolio ID, select the Page, ad account or other assets to share, and choose the access level.
5. Click to assign the assets. In some cases another person with full control of the Portfolio may need to approve.

Meta notes that a partner with full control can manage the assets but cannot share them with another business; only the owner can do that. If the agency only runs ads, partial access that covers ad tasks is enough. There is no need to give everything.

Adding agency staff directly as Page admins still works for small businesses without a Business Portfolio. In that case, give Task access for Ads and Insights rather than full control, and keep a list of who has what, so you can remove access the day the contract ends.

Why the invited person cannot see the invitation

The usual causes, in the order worth checking:

• Wrong account selected: Many people share the same name on Facebook. If you searched by name and picked the wrong person, the invitation went to someone else. Searching by the email address linked to their account avoids this.
• They are using another account: Some people have more than one personal account, or are logged in to a different one on the device they are checking.
• The invitation is in an email or notification they have not opened: It may have landed in a spam or promotions folder, or been buried among other notifications.
• They were given Task access: People with Task access do not see a switch-into-Page button on Facebook, because this access works through Meta Business Suite or Ads Manager. They may assume nothing was granted.
• The process was not finished: If the person sending the invitation did not confirm their password, the invitation was never sent.
• The Page is still classic, or they use an old app: The menu they are looking for may be somewhere other than where you described it.

If none of these explains it, cancel the pending invitation on the Page access screen and send a new one, searching by email this time.

How to remove a Page admin

A person with full control opens the Page access screen by the same route used to add people, finds the person to remove, clicks the more icon (three dots) next to their name and chooses to remove them from the Page. To reduce access rather than remove it, for example from several Task access categories down to one, choose "Edit access" instead. The Help Center says the removed person receives an email telling them their Page access has been removed.

The most important caution is that a Page must always have at least one person with full control. Facebook's Help Center states that if there is no longer anyone with full control of a Page, it will be automatically deactivated and scheduled for deletion. Before removing anyone, check that someone else still holds full control.

How to protect the Page from being taken over

One common route to a Page takeover is that the personal account of someone with full control is compromised, and the attacker uses that access to remove the other admins. Measures that help:

• Keep at least two trusted people with full control, for example the owner and one other manager, so the Page does not depend on a single account and is never left without a full-control holder.
• Turn on two-factor authentication for every account with access to the Page, especially accounts with full control.
• Give the lowest access that does the job. Chat staff get Task access for Messages; an agency gets the Ads category or is shared through the Business Portfolio.
• Review the list on the Page access screen regularly, for example monthly, and remove access as soon as an employee leaves or an agency contract ends.
• Be wary of messages claiming to be from Meta that say the Page broke a policy and ask you to click a link to verify your identity. This is a phishing pattern used to steal passwords. Check the Page's status inside the app or in Meta Business Suite directly instead of clicking the link.
• Keep the email address and phone number on full-control accounts up to date so the accounts can be recovered.

Summary table: which access for whom

What this means for businesses in Thailand

Many Thai businesses use a Facebook Page as a main sales channel and chat channel, so a Page often has many people with access: the owner, chat staff, freelance designers and an agency running ads. When people come and go often, the Page access list fills up with people who no longer work on the Page, and every leftover account is a possible route to a takeover.

It also helps to know that "แอดมิน" (admin) in everyday Thai usually means the person who answers chats, not the person with full control. When someone says "please add the new admin to the Page", spell out that it means Task access for Messages, not the highest level. If this is not made clear, a chat assistant can end up able to delete the Page without anyone intending it. If Facebook is set to Thai, the menu labels will appear in Thai; if it is set to English, look for Page access, Facebook access and Task access.

FAQ: adding a Facebook Page admin

Can I add a Facebook Page admin who is not my friend?

Yes, you can search by the person's email address, and they must accept the invitation before they can manage the Page. Searching by email also reduces the chance of selecting the wrong account.

Can someone with partial control add other admins?

No, only people with full control can give, edit and remove other people's access to the Page.

What happens if every admin is removed?

If no one with full control is left, the Page is automatically deactivated and scheduled for deletion, so keep at least two people with full control at all times.

How is Task access different from Facebook access with partial control?

Task access works through tools such as Meta Business Suite or Ads Manager and cannot switch into the Page on Facebook. Facebook access with partial control can switch into the Page and handle many kinds of work, but cannot manage settings or access.

If you want a professional team to run ads on your Page with access set up safely, see our Facebook Ads service or our Relevant Social Ads service. If the Page is already linked to an Instagram account, see our Instagram Ads service as well.