Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
AIChatGPT searched one subreddit by name, and the retrieval log says more than the citation list
A capture published on 27 August 2026 shows ChatGPT choosing one subreddit by name with a decade-long window. Set against a query…
Google AdsAdMob rewarded video defect on Android runs eight days with no workaround
Rewarded ads stopped playing video on Android applications on 20 August 2026 and the incident was still open eight days later. Three…
eCommerce MarketingShopify SEO checklist: 25 steps in the order that works
Most wasted Shopify SEO work is right work done in the wrong order. Here is the 25-step checklist in execution order, what…
Digital MarketingDigital marketing for startups: which channels to start with and how to measure them
A channel-by-channel and metrics guide for early-stage teams in Thailand: what each of the seven starting channels demands, a 30, 60 and…
Social Media MarketingAds in Social Media: How They Work and How to Plan Them
Social ads are bought in a real-time auction against people who were not looking for you. Here is how formats, objectives, budget…
Digital MarketingTrade Desk's Zuma: the 32 percent CPA claim rests on 62 campaigns
The Trade Desk released Zuma with a 32 percent average CPA improvement attached. The footnote says the sample is 62 campaigns and…
SEOGoogle splits site reputation enforcement inside and outside the EEA
Google will apply site reputation manual actions differently for searchers inside the European Economic Area from 30 August. The policy itself did…
Social Media MarketingCreator fees have no benchmark, and that is the story
Digiday reported on 28 August 2026 that creator fees have run away from buyers. The one survey figure inside measures how marketers…
Google AdsGoogle Ads Book button expands to Search and Performance Max
Google is expanding the Reserve with Google Book button to Search and Performance Max, reusing appointment action links a business already published.…
Google AdsGoogle rewrites its alcohol advertising policy, effective 30 September 2026
Google will update its alcohol advertising policy on 30 September 2026, with explicit allowances for mixers and accessories, a landing page ABV…
geoGoogle expands AI Overviews into AI Mode answers by default on some queries
Search Engine Roundtable reported on 28 August 2026 that Google confirmed AI Overviews now expand into fuller AI Mode answers by default…
AICommunity content is about half of AI citations in every industry studied
A sponsored study on Search Engine Journal puts community and user-generated content at about half of the leading AI citation sources in…
General topicsHow to buy graphic design services: agency, freelance or in-house
A sourcing guide to graphic design services: what you are actually buying, the eight categories of design work, how agency, freelance and…
AIAI marketing: the six types, the tools, and how to start
AI marketing covers six jobs, from generative content to AI SEO. Here is what each one needs, how to start with a…
SEOAnchor Text in SEO: Types, Ratio Myths and How to Choose
Anchor text is the clickable text of a link and describes the destination page. No published ratio exists, so this guide shows…
AIOpenAI Adds WebMCP Site Tools to the ChatGPT Desktop Browser
OpenAI has added WebMCP support to the ChatGPT desktop app browser, letting a webpage register JavaScript functions as tools that ChatGPT and…
SEOThe August 2026 spam update hit rankings 82% harder than a normal week
SE Ranking measured the August 2026 spam update across 100,000 US keywords: 16.71% of top 10 URLs fell beyond position 100, against…
SEOGoogle's goto links push rank trackers to 500 to 1,000 requests per query
Google's google.com/goto passthrough links have reached near total rollout coverage, and the measurement consequence is the story: no local decoding, blocked HEAD…
Content MarketingGoogle Trimmed Listicles From the Top Spots, 5.32 Million Row Study Finds
Kevin Indig's Growth Memo study of 5.32 million organic result rows finds Google trimmed listicles from its highest positions between January and…
Google AdsGoogle's August 2026 Demand Gen Drop: messaging tests, travel features and AI video
Google announced a test for starting messaging conversations from YouTube Demand Gen ads, new travel and hotel features, and general availability for…
AIGoogle starts rolling out hotel booking inside AI Mode
Google has begun rolling out hotel booking inside AI Mode for United States users in English, with payment through Google Pay and…
geoOrganic sessions fell 10.5% across 54 advertisers after AI Overviews spread, but AI referrals converted at a higher rate
A 54-client analysis reported by Digiday on 25 August 2026 found organic sessions down 10.5% between January 2025 and April 2026, while…
Social Media MarketingInfluencer Marketing Thailand: The Practical Campaign Guide
A Thailand specific execution guide to influencer marketing: how the tiers really differ, how to price a deal when no rate card…
SEOTechnical SEO: the components, the checklist, and what to fix first
Technical SEO decides whether your content is ever counted. Here are the components, a working checklist, a framework for ordering the fixes,…