Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoGoogle AI Overviews cited Facebook 19.5 million times, BrightEdge says
BrightEdge counted Facebook as a cited source in 19.5 million Google AI Overviews across more than 300 million US monthly searches, with…
analyticsMicrosoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit
Microsoft Learn published the full Microsoft Advertising Conversions API guide, updated 15 August 2026: a live endpoint, two token routes, batches of…
Google AdsGoogle narrows Branded Searches to a 7-day window and drops Performance Max support
Google set the Branded Searches default view-through window to 7 days, down from 30, and removed Performance Max from the supported campaign…
SEOGoogle confirms a Search Console logging error is deflating AI and Discover data from 13 August
Google confirmed on 17 August 2026 that a logging error is deflating Search Console's Generative AI and Discover reports for data from…
SEOGoogle rolls out the August 2026 spam update: not links, not site reputation abuse
Google logged the August 2026 spam update on 18 August 2026. It applies globally and to all languages, and Google confirmed it…
Facebook AdsFacebook Ads Not Working? Fix the Objective and the Measurement
Facebook ads usually underperform because the campaign objective and the result being measured are two different things. Here are the six current…
SEOWhy Your Local SEO Is Not Working: 6 Mistakes to Fix
If local SEO produced nothing, the cause is usually inconsistent NAP data, an incomplete Google Business Profile, or keywords too broad to…
eCommerce MarketingPrestaShop SEO: what it is and how to optimise your store
PrestaShop generates pages for you from day one, including product, category, brand, tag and filtered listing pages. This guide covers what to…
geoHow to measure GEO, and what happens if you stop
GEO has no impression count the way SEO does. Here is how to measure it from four sources, how to set a…
YoutubeYouTube counts a view from the first frame on 24 August
From 24 August 2026 a YouTube public view registers the moment a video starts playing, with no minimum watch time, across long-form,…
geoGoogle research: LLMs know 95-98% of facts but cannot recall a third of them
A Google paper on arXiv reports that frontier models store 95 to 98 percent of the facts they are trained on and…
Google AdsGoogle will AI-reframe Performance Max videos unless you opt out by 4 September
Google began notifying Performance Max advertisers on 17 August 2026 that generative AI will create missing vertical and square cuts from video…
Content MarketingIpsos: Gen X and Gen Z hold 7.6 trillion baht of Thai spending power, and Gen X is the bigger half
The Ipsos Generations Report 2026: Thailand Edition puts Gen X purchasing power above 5 trillion baht and Gen Z above 2.6 trillion,…
geoBlood Cancer UK reports a 53% fall in leukaemia page views as its forum grows 86%
Blood Cancer UK reported that views on its leukaemia information page fell 53 percent over twelve months while its community forum grew…
Google AdsGoogle makes Demand Gen view-through conversion bidding video-only
Image assets lose view-through conversion bidding eligibility but keep being reported as secondary conversions, and display video moves from CPC to CPM.…
analyticsWall Street repriced independent ad tech: AppLovin grew 53% and its stock still fell 19.7%
Digiday's 13 August 2026 numbers piece found revenue growth stopped protecting independent ad tech share prices in Q2. Here is the scoreboard,…
SEOWhat Domain Authority is, and why Google does not use it
Domain Authority is a predictive 0 to 100 score built by Moz, not a Google ranking factor. Here is what it measures,…
analyticsWhat is CTR, how to calculate it, and what a good one looks like
CTR is clicks divided by impressions times one hundred. There is no official good CTR, so this guide shows how to build…
metaMeta Custom Audiences, and how they differ from lookalike and custom intent
A Meta Custom Audience is built from your own data, not Meta's interest categories. Here is how it differs from lookalike and…
Google AdsGoogle Display Network cost: how CPC, CPM and budgets really work
The Display Network has no rate card. Here is how it charges, how to size a starting budget, and how to work…
Social Media MarketingDigiday: the influencer brand trip is giving way to longer, cheaper, less staged partnerships
Digiday reported on 14 August 2026 that the high six figure creator brand trip is under pressure, with budget moving to longer…
metaMeta's holiday playbook splits Q4 into four phases and tells advertisers to start now
Meta published holiday campaign planning posts on 13 August 2026 that break the fourth quarter into Discovery, Deal, Gifting and Fresh Start,…
Social Media MarketingX publishes more of its ranking code and tests a tool that shows you your own post labels
X expanded the ranking code in its GitHub repository on 13 August 2026 and is testing a label export for randomly selected…
AIAI ad-buying agents entered 86% fewer auctions and paid 13.4% less, DataBeat finds
A DataBeat analysis of June 2026 bidding found agentic buyers entering 86% fewer auctions and clearing at $6.13 CPM against $6.95, and…