Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
eCommerce MarketingGoogle Merchant Center stops approving product images under 500 x 500 pixels from 31 January 2027
From 31 January 2027, product images below 500 x 500 pixels are no longer approved in Merchant Center. The recrawl rules mean…
eCommerce MarketingGoogle's 2026 holiday guide leads with 61% AI adoption, which means two in five shoppers used none
Google sent its 2026 retail holiday guide to advertisers on 21 August 2026 with a 61% AI adoption figure at the front.…
AIOpenAI makes automated bidding the default in new ChatGPT Ads ad groups
Maximize results, an automated bid strategy with no cost target, is now preselected for eligible new ad groups in ChatGPT Ads. The…
eCommerce Marketingseo woocommerce: the 7 step WooCommerce SEO guide for 2026
WooCommerce generates cart, checkout, sorting and filter URLs that a plain WordPress blog never produces. This 7 step guide covers the crawl…
SEOSEO PR: how digital PR earns links that are worth having
SEO PR is public relations planned around a search outcome. Here is how a digital PR campaign actually runs, how it differs…
Tiktok AdsTikTok is looking at TikTok Pay for the US. Thailand already has it
Bloomberg reported that TikTok is exploring TikTok Pay for US users, per Social Media Today on 19 August 2026. Nothing is confirmed.…
Content MarketingWPP Media and Oxford's Said Business School: 84% of purchases go to a brand the shopper had already picked
A study by WPP Media and the Marketing Faculty at Said Business School, Oxford University, covering more than 1.2 million purchase journeys,…
geoGoogle ships an embeddable Preferred Sources button, with 600,000 sources already selected
Google announced on 20 August 2026 that publishers can embed a Preferred Sources button on their own pages. It is a per-reader…
Google AdsMicrosoft Advertising removes Max CPC from new non-portfolio campaigns on 1 October 2026
Microsoft Advertising told advertisers by email that Max CPC will no longer be available when creating new non-portfolio campaigns from 1 October…
eCommerce MarketingFTC opens comment on calling undisclosed personalised pricing a likely Section 5 violation
The FTC announced on 19 August 2026 that it is seeking comment on a proposed enforcement policy statement treating undisclosed personalised pricing…
Google AdsGoogle adds cross-campaign A/B budget tests to AI Max and one-click Performance Planner changes
Google said on 20 August 2026 that budgets and ROI targets can be tested across multiple Search campaigns in one A/B test,…
analyticsStackAdapt: only 6% of marketers almost always act on in-platform AI recommendations
StackAdapt's "The AI Delegation Gap", published 19 August 2026 from a NewtonX survey of 500 marketing and advertising professionals, finds near-universal AI…
Social Media MarketingThai Y-series does not make its money from the series
Brand Inside interviewed the president of the Thai Association of Boys Love Content about a Y-series industry worth about 4.9 billion baht…
geoReddit's ChatGPT citation share fell 86 percent and nobody can explain the timing
Promptwatch tracking shows reddit.com lost 86.4 percent of its ChatGPT Search citation share in under a month. The explanation being passed around…
Google AdsMicrosoft turns on AI Max for every advertiser account worldwide
Microsoft Advertising began rolling out AI Max to every advertiser account running Search campaigns on 19 August 2026, with search term matching,…
metaMeta lets small businesses plug their own data into Meta AI
Meta said on 19 August 2026 that small business owners can connect Facebook and Instagram analytics, Meta Ads and Google Workspace into…
geoGoogle starts rolling out generative UI in AI Overviews
Google said on 19 August 2026 that generative UI has started rolling out in AI Overviews after launching in AI Mode. The…
geoCreators are building GEO strategies because brands now shortlist them in AI chatbots
Digiday reported on 17 August 2026 that brands and agencies are querying AI chatbots to see which creators get cited most before…
Google AdsChatGPT Ads adds view-through conversions on a fixed one-day window
OpenAI switched on view-through conversion reporting in ChatGPT Ads on a fixed one-day window, visible as VTA (1d) but excluded from the…
Google AdsWhat SEM is, how it works, and what budget to start with
SEM is paid advertising on search results pages. This guide covers campaign structure, keyword match types, negative keywords, Quality Score, bidding and…
eCommerce MarketingWhat is Shopify SEO, and is Shopify good for SEO?
Shopify fixes your URL prefixes, generates your sitemap and emits canonical tags for you. Here is what that means in practice, and…
geoHow to use ChatGPT for SEO: prompts, workflow and limits
ChatGPT drafts and classifies, a real tool measures, a person verifies. Here is the workflow, eight prompts you can paste today, and…
analyticsTrue's Routes to Roots wins the Creative Data Award for mapping 500 million trips
True Corporation's Routes to Roots project won the Creative Data Award at Thailand's Creative Excellence Awards 2026 after analysing more than 500…
AIIAB tells advertisers to disclose AI selectively, not on everything
The IAB released Part 2 of its AI Transparency and Disclosure Framework on 18 August 2026, recommending targeted disclosure rather than universal…