Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
geoChatGPT referrals to B2B sites rose 303% in a year, to 0.33% of traffic
A 303% rise sounds like a channel arriving. A 0.33% share says otherwise, and an unexplained May spike sits in the middle…
geoChatGPT picks the brands before it searches: named brands are 33x more likely to be recommended
A single researcher inspected the search_queries JSON that ChatGPT emits, and found the model names brands before it fetches anything. Here is…
Google AdsGoogle Ads deprecations 2026 and 2027: the full timeline
A consolidated timeline of everything Google Ads is removing, retiring or auto migrating between August 2026 and the end of 2027, sourced…
SEOTollBit finds 15% of AI page fetchers in Europe reached URLs robots.txt told them not to
TollBit first half 2026 data shows roughly 15% of identified AI page fetchers in Europe reached URLs robots.txt disallowed. The per agent…
AIOpenAI brings ads to free and Go ChatGPT users across the EEA and Switzerland
OpenAI emailed European users on 15 August 2026 confirming ads will appear in ChatGPT for the EEA and Switzerland later this month.…
SEOGary Illyes says Googlebot's IP location is declared as Mountain View but its real egress points vary
Search Engine Roundtable reported on 14 August 2026 that Gary Illyes described Googlebot IP locations as declared text values, with real egress…
Google AdsGoogle blocked new broad match settings on 3 August, ahead of the September AI Max migration
The 1 September AI Max auto-upgrade was already known. What is new is that Google closed creation of campaign-level broad match settings…
analyticsGoogle Analytics makes both conversion lookback windows fully configurable
Google quietly removed the fixed 3 day engaged-view conversion window and the six-preset click-through list in an 11 August release note. Both…
Google AdsGoogle confirms ad group targets are in scope for the 17 August bidding change
Google Ads Product Liaison Ginny Marvin confirmed three new details about the 17 August 2026 bidding change: ad group targets are in…
AIGoogle adds Gemini 3.7 Flash to the AI Mode model picker
Google added Gemini 3.7 Flash to the AI Mode model menu on 14 August 2026, one day after the model shipped. It…
Google AdsApple opens Maps ad buying in the US and Canada with a 15% spend credit
Apple began accepting Maps ad campaigns from US and Canadian businesses on 14 August 2026, with a 15% credit on spend. Delivery…
geoGoogle starts showing AI generated illustrations inside AI Overviews
A month after Google announced it, image generation in AI Overviews is showing up in live results. A recipe publisher spotted it,…
SEOThe biggest AI crawler on one site was scanning for credentials, not reading content
Search Engine Journal's 14 August log review found the highest volume bot on one site requested credential paths, including agent config files,…
eCommerce MarketingWhat Is Google Merchant Center? A Beginner's Guide
Merchant Center is where your product data lives, not where you buy ads. Here is how it differs from Google Ads, how…
Google AdsGoogle Ads Cost in Thailand: How Pricing Actually Works
Google Ads has no price list. Here is how the auction sets your cost per click, how to work out a starting…
eCommerce MarketingWalmart Connect finally adds negative keywords to Sponsored Products, seven years after Amazon
Walmart Connect rolled out negative keyword controls for sponsored product campaigns in late July 2026, seven years after Amazon shipped the same…
geoStanley 1913 rebuilt its product content for AI search, and Similarweb shows traffic up 35.5% year on year
Stanley 1913 restructured its product content for AI-driven search with product-level FAQs, care instructions, usage guides and consistent structured data. Similarweb recorded…
eCommerce MarketingShopify Q2 2026 data: AI-referred sessions up 197%, but organic search still sends more traffic than every AI platform combined
Shopify's Q2 2026 storefront data shows AI referrals tripling and converting about 80% better than organic, while organic search still sends the…
metaMeta opens its standalone Creator Studio app beyond the test group, with AI comment replies drafted in the creator's voice
Meta expanded access to Creator Studio, a standalone AI-powered app that gives Facebook creators a workspace outside the main app, with recommendations,…
SEOGoogle cuts the follower threshold for Search profiles from 100,000 to 35,000
Robby Stein announced on 13 August 2026 that Google cut the Search profile follower requirement from 100,000 to 35,000 on YouTube, Instagram…
Google AdsGoogle Ads is removing campaign level language targeting from Search and AI Max campaigns in late September 2026
From late September 2026 Google removes the campaign level language setting from Search and AI Max for Search campaigns, and uses ad…
analyticsMicrosoft Clarity adds a Scrape-to-Referral ratio card ranking which AI operators take content and refer nothing back
Microsoft added a Scrape-to-Referral ratio card to the Bot Analytics section of Clarity's AI Visibility Dashboard on 13 August 2026, putting one…
geoOpenAI is burying the ChatGPT Sources button inside the three-dot More actions menu
The Sources button has left the ChatGPT answer footer in some sessions. Reaching the citation panel now takes two clicks instead of…
SEOUS Judge Lets Toxic Backlink Sabotage Claim Proceed as False Advertising
Judge Matthew Kennelly declined on 2 June 2026 to dismiss Montway's false advertising claim over 2,350 alleged toxic backlinks. No finding of…