Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Facebook AdsHow to Scale Facebook Ads Without Resetting Learning
When a Facebook campaign is ready to scale, how far to raise budgets, how to add audiences and creatives, and what Advantage+…
Google AdsHow Many Keywords per Ad Group? What Google Actually Says
Google gives no fixed keyword count for Search ad groups. This guide explains what does decide the right size, how match types…
Facebook AdsHow to Add an Admin to a Facebook Page: Access Levels and Safety
Step-by-step guide to adding, editing and removing Facebook Page admins in the new Pages experience, with what full control, partial control and…
Youtube AdsYouTube Masthead Ads: How They Are Bought, Priced and Measured
The YouTube Masthead is a reserved Home feed ad bought outside the auction. Here is how it is bought and priced, what…
SEOWhat Is a PBN? How Private Blog Networks Work and How Google Treats Them
A PBN is a hidden network of sites built to pass ranking links. Here is how PBNs work, how Google's link spam…
SEOGoogle's Gary Illyes: AI scraping has made fake Googlebot traffic worse
Gary Illyes says AI content harvesting is driving Googlebot impersonation. Google's documented check is a reverse DNS lookup plus a matching forward…
AIChatGPT Ads creative enhancements are now on by default, and multi-image ads are open to all
OpenAI's help page now confirms creative enhancements went live on 30 October 2026. Multi-image ads (4 to 6 square images, one URL)…
geoBing replaces NoArchive and NoCache with separate AI training and grounding controls
Microsoft Bing said on 30 October 2026 that separate AI Training and AI Grounding preferences replace NoArchive and NoCache, with a 1…
geoGoogle plans to honour a shared AI training opt-out in robots.txt from 2027
Google said on 30 October 2026 it plans to read the shared IETF __usage_ai-training robots.txt token as a Google-Extended disallow, aiming for…
SEOWhat Is Disavow? When to Use Google's Disavow Tool and How to Write the File
Disavow tells Google not to count certain links to your site. The conditions for using it, file format and limits, and how…
metaHow to Run Instagram Ads: Setup, Billing and Placements Explained
A setup-and-billing guide to Instagram ads: boost vs Ads Manager, Page and account requirements, how charges work, Stories vs Feed vs Reels,…
Tiktok AdsTikTok Promote: How It Works, How You Pay, and When to Switch to Ads Manager
A practical guide to TikTok Promote for regular videos: who can use it, which goal to pick, how payment and refunds work,…
Google AdsGoogle Ads Certification: Exams, Validity and What It Proves When Hiring
Google Ads certifications show a person passed a timed product exam in the last year. Here is how the exams work, how…
SEOSEO Split Testing: How to Test Pages, Not Users, Without Fooling Yourself
SEO split testing compares a changed group of pages against a matched control group. Here is how to design one, stay within…
Microsoft AdsMicrosoft Q1 FY2027: search and advertising ex-TAC up 12%, but the number now includes LinkedIn
Microsoft's search and advertising revenue ex-TAC grew 12% in the quarter to 30 September 2026, but a new definition folds LinkedIn into…
analyticsCNIL fines Fnac EUR 7m over app recommendation tracker that ignored consent refusals
The CNIL fined Fnac EUR 7 million because its app kept sending browsing data to a recommendation tracker after users refused consent,…
eCommerce MarketingAmazon Q3 2026 ad revenue hits $19.6bn as Prime Day shift cuts growth to 12%
Amazon's advertising revenue grew 11% to $19,637 million in Q3 2026, slowing from 26% ex-FX growth in Q2 as Prime Day moved…
Google AdsGoogle Ads API v26.1 makes channel budget caps and PMax income exclusions programmable
Google Ads API v26.1, released 28 October 2026, lets scripts and tools set channel priority tiers and budget caps, exclude household income…
geoAdobe: AI-referred visits earn 83% more revenue per visit for US retailers
Adobe Digital Insights says AI-referred shoppers on US retail sites converted 90% better and earned 83% more revenue per visit in September…
Google AdsGoogle Ads Manager Account (MCC): Setup, Access Levels and Ownership
What a Google Ads manager account is, how to create one and link accounts, how access levels and ownership work, and what…
SEONoindex Tag: What It Does and When to Use It
A practical guide to the noindex tag: the two ways to set it, why a robots.txt block cancels it, which pages to…
SEOHow to Build an SEO Strategy: From Goals to KPIs
A full guide to building an SEO strategy: goals and baselines, the site audit, keyword maps and topic clusters, resource split, KPIs…
SEOWhat Is Alt Text? How to Write It for SEO and Accessibility
A plain guide to alt text: what the alt attribute does, how to write it in Thai and English, decorative images, length,…