Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Digital MarketingMicrosoft Ads News Update: What New Features Are There? Let's Take a Look
Microsoft Ads has announced several new features in its December 2022 update, from new Beta-test features and upcoming releases to improvements on…
Digital MarketingWhat Is Customer Retention? Why Is a Strategy to Keep Existing Customers So Important?
Many new business owners get trapped chasing new customers while neglecting their existing base. Retaining loyal customers helps a brand grow faster,…
Digital MarketingHow to Do Conversion Lift on Google Ads: What Novice Marketers Need to Know
If you go back about 10 years, measuring Brand Campaigns was one of the biggest headaches for novice marketers. In this article,…
General topics18 Blog Ideas to Increase Website Views and Drive Sales
A website blog is a budget-friendly way to add content, improve your SEO rankings, and grow traffic over time. Out of ideas?…
Digital MarketingNilawan Pinthong: Who Is the Woman Google Recorded in Google Doodles?
Anyone who uses Google Search regularly knows Google has a feature called Google Doodle, used to display its logo on special days…
General topics3 Benefits of Data Privacy That Affect Marketers
A decade ago, talking about Data Privacy seemed ahead of its time. Today it is a trend every brand must understand. Relevant…
Digital MarketingThe Top 10 Most-Loved YouTube Ads Worldwide of 2022
YouTube has long been the go-to platform for video content, and most marketers are already familiar with Video Ads. In this article,…
Digital Marketing8 Interesting Instagram Statistics That Marketers Can't Miss in 2026
From a photo-sharing app a decade ago to one of today's most-downloaded platforms, Instagram is now essential for marketers. Relevant Audience rounds…
Digital Marketing7 Graphic Design Trends for 2026 That Designers Should Have a Notebook Ready For
2026 is almost here, and creatives are hunting for fresh ideas to craft standout content and drive engagement. Relevant Audience has rounded…
Digital MarketingGetting to Know Omni Channel Marketing: A Tool to Reach Your Customers
If we rewind 10 years, talking about Omni Channel marketing sounded like a far-fetched dream, especially in Thailand. Today, as buying and…
Digital MarketingWhat Is Google Passage Ranking? What SEO Beginners Need to Know
A deep dive into Google Passage Ranking for SEO beginners: what this algorithm is, how it differs from Page Ranking, its 7%…
Digital Marketing4 Organic Content Formats to Apply for Skyrocketing Engagement
Online marketing keeps getting more competitive, and organic content is the key. Here are 4 organic content formats you can apply to…
Digital MarketingYouTube Adds Photo Editing Feature and Begins Testing Quizzes
After previously adding features like Ad Frequency for marketers, YouTube is now putting creators first with a new Photo Editing feature plus…
Digital Marketing4 Strategies to Boost Your Local SEO Rankings That You Need to Know to Stay on Top
Anyone with extensive SEO experience knows competition keeps growing more intense. Local SEO differs from general SEO and needs specific techniques. In…
Digital MarketingMeta Updates Its Privacy Policy for Users Under the Age of 16
Meta, the parent company of Facebook and Instagram, has updated its privacy policy for users under 16 (or under 18 in some…
Digital MarketingEssential Terms to Know for the Google Ranking System in 2026
Relevant Audience guides novice marketers who are improving their websites according to SEO principles through the strange terms Google likes to release…
Digital MarketingTikTok Launches Audience Insights, a Marketing Tool for Businesses
If you had to name one of the most popular social media platforms right now, many would say TikTok. Discover TikTok Audience…
Digital MarketingInternet User Behavior Statistics Marketers Need to Know in 2026
These days, everyone wants to succeed on E-Commerce platforms, and the internet is the foundation that makes them work. In this article,…
Digital MarketingNew Features for Google Local Search Are Now Available
Relevant Audience recaps the new Google Local Search features unveiled at Search On Conference 2022. Most are designed to give users a…
Digital MarketingNew Search Console Feature Lets You List Products on the Shopping Tab
Google has expanded its Free Listings feature so Google Search Console users can now use Product Listing to display products on the…
Digital Marketing5 E-Commerce Trends Every Entrepreneur Must Know in 2026
In 1995, the world's first Amazon purchase was made, and it was a single book. Twenty-seven years on, E-Commerce now generates over…
Digital MarketingNew Ad Placement on Instagram Can Now Be Run Through the Marketing API
On October 4, Meta announced new Ad Placements on Instagram for both the Profile and Explore pages. Brands and marketers using the…
Digital MarketingGoogle Ads Editor Version 2.2 Comes with 12 New Features
For those who have experience adjusting Ads Campaigns on Google Ads, many people are likely familiar with another tool that looks and…
Digital MarketingGoogle Adds Ad Frequency Targeting to YouTube Campaigns
Many people with experience in online marketing on various platforms are familiar with the term Ad Frequency. This term is often used…