Anyone who has been following online marketing trends lately surely knows that one of the most popular types of content that almost every business sector, brand, and influencer has been producing more and more of is none other than Video Content. It has become part of the daily lives of people who use social media platforms without their even realizing it—whether while eating, in the bathroom, or on a day off, and so on. You could say that no matter what moment of life you are in, you always end up looking for something to watch to soothe and relax your mind.
And one of the most famous platforms for video content is none other than YouTube, which has stood at the top for a very long time. As a brand or marketer looking for ways to build Brand Awareness, you are probably already familiar with running ads on YouTube. But for anyone who is hesitant or still does not have a clear approach to producing great Video Ads, this article will take you through the top 10 most-viewed Video Ads on YouTube in 2022—ranging from ads that bring a smile to your face to ads with deeply moving stories. Let us take a look and see which campaigns resonated and touched people the most. Once you have finished reading, you can adapt them as ideas of your own.
The Top 10 Most-Viewed Ads on YouTube in 2022
- Amazon Super Bowl LVI Ad
69 million views
- Telecom Egypt Ramadan 2022 Announcement
65 million views
- Clash of Clans: Clan Capital
52 million views
- Apple: MacBook Air
41 million views
- Hyundai Worldwide: Goal of the Century x BTS
40 million views
- Imagine Your Korea
102 million views
- HBO Max: “Harry Potter 20th Anniversary: Return to Hogwarts”
27 million views
- Netflix: “All of Us Are Dead”
21 million views
- Chevrolet Brasil: Zé & Zê
21 million views
- Squarespace: Sally’s Seashells Super Bowl ad
21 million views
Interesting Trends from the 10 Most Popular Ads on YouTube
#1 Knowing How to Build on Content Across Online Platforms
This is clearly seen in the ad from HBO Max, which released a Trailer for a special event celebrating the 20th anniversary of the timeless hit series Harry Potter. It brought the famous cast members back together once again, along with exclusive interviews—an excellent way to elevate the promotion of this special Event. It created a feeling of Nostalgia, making viewers feel as though they were reuniting with old childhood friends once more. This marketing idea from HBO Max truly cracked the online marketing challenge wide open with nothing standing in its way. We believe many Thais were willing to subscribe to HBO specifically to watch this special event.
#2 Making Better Use of Target Audience Insights
Insights have become the foundational Data of the online marketing world, even when it comes to creating Video Ads campaigns designed to reach and touch people as much as possible. Telecom Egypt seized the moment of the month of Ramadan, advertising a promotion available only during this special period. This reflects a thorough understanding of customer needs in order to align with their values and norms, turning customers’ uncertainty into greater confidence.
#3 Amplifying Social Issues Through Well-Known Figures
Using influencers, celebrities, and famous people can still add to viewers’ sense of delight every time. As in the Top 10 list above, there are ads from Hyundai and Imagine Korea featuring BTS, the famous boy band from South Korea whose music has topped the Billboard charts in the United States, as their presenters. In the Hyundai ad, for example, the creative leads into a conversation on a topic of current interest—namely, fostering a greater understanding of campaigns promoting sustainable energy use, in line with the “Sustainability” trend. That said, raising topics that are currently being debated or are especially sensitive in society should always be carefully weighed before being used in a campaign.
In Closing
And that wraps up the top 10 most popular ads on YouTube in 2022. For brands looking for ways to apply these to their own campaigns next year, you can take the little tips we have shared above and give them a try, so you are ready to face the competition in the online marketing world, which is trending toward becoming ever more intense. If you do not want your brand to be left behind by the competition, do not forget to read our tips—we promise to keep finding great tips and tricks for you to use in your strategic plans.
Source: Searchengineland
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