Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Digital MarketingTikTok Drives E-commerce with the Launch of 3 Types of Shopping Ads
Amid online marketing competition that shows no sign of slowing down, social media platforms keep updating features for brands and marketers. Now…
General topicsIG Reels Updates New Features to Compete with TikTok – Marketers Don’t Miss Out
Instagram has recently announced the launch of three new features for IG Reels users, a direct announcement from Adam Mosseri, Head of…
General topicsHow to Schedule Facebook Reels Posts in 3 Easy Steps
For creators or marketers who regularly use Facebook Reels, Meta has announced that users can now use the Schedule Post feature, or…
General topicsYouTube is Testing Comment Feature on Shorts
Those who use TikTok are likely familiar with the Reply Comment function with short video clips, which is one of the ways…
General topics5 VR Marketing Ideas: Virtual Reality Marketing Strategies from Global Brands
VR or Virtual Reality is a technology that simulates various environments to become a virtual world where you can perceive through sight,…
General topicsHow Does Digital Transformation Benefit Modern Organizations?
Digital Transformation is a term widely used in business circles globally, referring to the process of organizations integrating digital technologies into their…
General topicsGoogle Views Duplicate Content as Spam! What Marketers Need to Know
Recently, Google has released a new Content Policy stating that content with duplicate characteristics published on Business Profiles will be considered spam.…
General topicsTop 5 Video Content Ideas to Engage Your Audience
Currently, video content is experiencing continuous growth, showing no signs of slowing down. This may be due to the numerous events the…
Digital MarketingYou Can Now Add Image Links to Your LinkedIn Posts. How Do You Do It? Let's Take a Look
Following a new feature announcement by LinkedIn Creator Manager Geri Silver, LinkedIn is now rolling out the ability to add links to…
Digital Marketing5 Best Marketing Channels for E-Commerce Stores
As an E-Commerce owner starting to plan your online marketing strategy, knowing which channels to use is essential. This article walks through…
General topicsGoogle Announces 4 New Features on Discovery Ads
Recently, Google announced four new features on Discovery Ads to ensure that all marketers can develop marketing strategies more effectively. These features…
Digital MarketingHow to manage your Google Business profile in Google search
Learn how to edit and manage your Google Business profile here effectively It is essential for all businesses to claim their Google…
Digital MarketingHow to use influencers in the right way for SEO
Ways to effectively leverage influencers to boost your SEO If your brand is looking to make a quick win for your business…
Digital MarketingWhy B2B Businesses Succeed with Influencer Marketing
It’s true that influencer marketing has become increasingly popular recently, especially among B2C businesses that focus on selling products directly to individual…
Digital Marketing3 Ways to Create Content That Meets the Needs of Mobile Users That Marketers Can't Miss!
According to Statista, 51.92% of internet users now prefer mobile phones for browsing websites, far outpacing desktop. Here are 3 tips from…
Digital MarketingHow privacy changes impact B2B marketing
A look at today’s challenges and how to succeed Privacy has become a hot topic in recent years. For example, Google announced…
Digital MarketingGoogle Analytics 4: the good, the bad, and reasons to try it
The latest analytics update: Google Analytics 4 There are valid reasons why negative attention has been directed towards Google Analytics 4. It’s…
General topicsYouTube Expands Sound Library, Adds Free Background Music, and More
According to Creator Insider, a channel that likes to share new information about YouTube, this week’s YouTube update includes new features, including…
General topicsFacebook to Discontinue “Live Shopping” Feature to Focus on Reels Instead
According to a recent announcement in the Meta Blog Post, Facebook’s parent company has announced the discontinuation of the “Live Shopping” feature…
Digital MarketingUpdates to Google Lens to make it easier for Chrome users
Google Lens for Chrome will now display results in the same browser tab Google Lens, which is Google’s image recognition software, is…
Digital MarketingGoogle Ads increases the audience targeting and reporting features
A look into the three changes that are coming to Google Ads audience features Google Ads announced that they would be adding…
Digital Marketing5 Reasons Why Companies Should Hire Outsource for SEO
If you find that your company needs to do SEO (Search Engine Optimization) to improve the performance of your business website, it…
General topicsLet's Take a Look at the Popular Channels Consumers Use to Search for Information in 2026
Nowadays, there are many channels that allow people to find detailed information about the products or services they want. Imagine that when…
General topicsDelving into Consumer Behavior Trends That Are Likely in 2026
As the world is constantly changing, consumer behavior around the globe has changed dramatically in recent years. Therefore, as brands and marketers,…