Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
General topicsSnapchat Desktop Version Available for Premium Members
In June, Snapchat launched Snapchat+, a monthly subscription version, claiming it would unlock additional features later. Now, Snapchat has released a desktop…
General topicsHow to Create a Landing Page Report for Google Analytics 4
For those who already use Google’s Analytic Tools like Universal Analytics (UA), you’re probably familiar with creating landing page reports by simply…
Digital MarketingSigns it’s time to stop your marketing campaign
How to know when it’s the right time to replan your marketing campaign Creating a successful marketing campaign is a marketer’s holy…
Digital MarketingNew IG Feature: Automatically Turn Video Posts into Reels
Instagram has updated Instagram Reels with new features that let marketers and creators produce more varied, effective content: Remixes, Templates, turning video…
General topicsGet to Know 6 Trending Social Media Platforms and Apps That Marketers Can’t Afford to Miss
From Hi5 to Facebook, most people’s lives revolve around social media platforms. A study by Search Engine Journal found that in April…
Digital MarketingSocial media marketing tactics that work
Actionable social media marketing tactics that will deliver results Social media is now a core part of marketing for brands, even though…
Digital MarketingRecap of Google Marketing Live 2022
What you need to know from Google Marketing Live 2022 Google’s annual Marketing Live event took place recently, with the company revealing…
Digital MarketingWhat Are People Searching For? A Look at the Most Popular Google Searches in 2022
We’re entering the final stretch of 2022. This time, we’ll explore what people around the world were searching for on Google Search.…
General topicsHow to View Instagram Reels Insights?
Since its launch in 2010, Instagram has become one of the largest social media platforms for sharing photos and videos. As of…
Digital MarketingImage Optimization Tips For Search
How to optimize your website images for better performance Images play an essential role in your website’s user experience, allowing your content…
Digital MarketingGoogle updates Google Business Guidelines
New Google Business guidelines for Virtual Food Brands and Delivery Businesses Google has introduced new local business profile guidelines specifically for virtual…
Digital Marketing6 Graphic Design Trends to Watch in 2026
Since the term “Graphic Design” was coined as a new discipline in 1922, it has influenced many industries worldwide, especially in the…
General topicsConnecting YouTube to Your Shopify Store: Boost Your Sales!
Good news for brands and marketers using Shopify Store and YouTube in 2022! Both platforms have decided to partner, making it easier…
Digital MarketingMore changes from Google Ads are on the horizon
Google makes vertical changes to Responsive Display Ads to create a better mobile experience Responsive Display Ads (RDAs), a popular form of…
Digital MarketingLaying The Foundation for Effective SEO with Keyword Mapping
How to optimize and future-proof your website using keyword mapping Creating a clear plan is essential for all areas of digital marketing.…
General topics7 Techniques to Boost Sales on Your E-Commerce Website
Amidst the COVID-19 pandemic, consumer behavior has shifted towards online shopping, leading many businesses to open online stores. It is undeniable that…
General topicsGoogle Ads Creative Studio Now Available for Marketers
Those who follow the online marketing world have likely heard about the launch of Google’s new tool, Ads Creative Studio, mid last…
Digital MarketingNew Facebook ads and tools for small businesses
Meta increases the ad formats and tools available for small businesses Facebook (Meta) is improving its array of tools available to small…
Digital MarketingUpgrades to extensions for Google Ads
A 2022 guide to Google Ads extension upgrades If you have been looking into extensions in your Google Ads account, you may…
Digital MarketingGoogle expands automotive search
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools for finding…
Digital MarketingHow to Conduct Audience Analysis for Your Brand
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’…
Digital MarketingInstagram hashtag strategies
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that is preceded…
Digital MarketingMeta (Facebook) advertising for beginners
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent opportunity for…
Digital MarketingTips for effective content writing
Great content still does the heavy lifting in marketing, but the bar has risen sharply. Search engines reward genuine expertise, readers skim…