Amid online marketing competition that shows no sign of slowing down, social media platforms in the market are constantly updating various features to give brands and marketers the tools they need to promote a wide range of campaigns.
Most recently, the popular short-form video sharing platform TikTok has announced the launch of a Shopping Ads ad format, along with expanded placements beyond the “For You” page. What are the details, and what do brands and marketers need to know? If you're ready, let's take a look together.
TikTok Launches 3 Ad Types
As mentioned above, TikTok continues to be a social media platform that drives e-commerce, with the launch of its Shopping Ads feature divided into 3 types: Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads. Brands and marketers can use all of these through TikTok's ad management tool, “TikTok Ads Manager.”
Here is more information about each new ad type, starting with
Video Shopping Ads
The first ad format is Video Shopping Ads, which helps marketers and brands advertise through video format on the “For You” page. In fact, this ad format combines existing TikTok ad formats such as Collections Ads and Dynamic Showcase Ads. TikTok claims that this ad format will help brands drive sales more effectively by gathering useful data that improves campaign performance and by creating more effective Landing Pages.
However, Collections Ads and Dynamic Showcase Ads will remain available until the end of 2022, after which TikTok plans to replace them with Video Shopping Ads.
Catalog Listing Ads
Catalog Listing Ads is a feature that helps brands or marketers who do not want to promote campaigns in video format. This marks the first time TikTok has allowed advertising campaigns in a format other than video content. It pulls Product Images from various product catalogs and promotes them in different placements that help drive purchases of that product or service even further.
Live Shopping Ads
For those who are into live streaming, TikTok has now updated the Live Shopping Ads feature to allow brands and marketers to promote campaigns specifically through live streams. TikTok claims that this ad format will help increase people's Traffic and help drive sales of the brand's products or services.
Conclusion
TikTok has updated its features with new ad formats for brands and marketers to use, and they are now ready for testing. Therefore, to ensure that your marketing campaigns deliver maximum performance, you can go and test these features right away.
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