As an E-Commerce business owner just beginning to build a marketing strategy across various online channels, it is absolutely essential to know how to use a wide range of tools on online platforms to ensure your marketing strategy performs even more effectively. Of course, with each passing day, competition in the E-Commerce market grows more intense by the day, exponentially so. It therefore becomes the marketer's job to bring out their best tricks to compete with one another.
Naturally, marketing on each channel is not built or designed to suit every type of business. So in this article, we will introduce everyone to the marketing channels worth knowing for E-commerce businesses, so that every novice marketer can choose the channel that fits best. We guarantee that by the end of this read you will be able to put it into practice. If you are ready, let's dive in.
What Are Marketing Channels for E-Commerce?
A marketing channel, or Marketing Channel, for E-Commerce can be compared to the medium that marketers use to communicate with their target audience or customers. It can be divided into 2 types, namely:
1. Email Marketing
One of the marketing strategies that has remained popular across all eras is Email Marketing, in other words marketing through email, whether to generate sales, promote new products, run promotional campaigns, or send any press releases. Marketing through this Email Marketing method helps boost the effectiveness of various campaigns for your E-Commerce business, because this kind of marketing can reach your target audience in a personalized, individual way. This means you don't have to spend time pouring effort into other forms of marketing. On top of that, the approach is easy, time-saving, and the results can be measured immediately.
It has to be said that Email Marketing is a channel that many people tend to overlook, but if you choose to use it well and appropriately for your campaign, we guarantee it is extremely beneficial. For anyone interested, we recommend reading on in this article: 6 Ways to Use Email Marketing
2. Social Media Marketing
Doing Ecommerce marketing on a Social Platform, which many people refer to as Social Commerce, is one of the marketing approaches that fits the consumer behavior of people in this era very well. By doing Social Commerce marketing, a business can build communities on various online platforms that gather people interested in the same topics to exchange information and buy and sell products. For example, on Facebook, which is a popular platform among Thai people, these channels help brands communicate with customers quickly and reach new customer groups much more easily. On top of that, many platforms now also have features that support convenient and fast payments, meeting the needs of E-Commerce entrepreneurs when it comes to selling products while aligning with customers' shopping experience as well. For anyone who wants to know which social media platforms currently fit your business model, you can read more in Get to Know 6 Trending Social Media Platforms and Apps
3. Affiliate Marketing
Another format that has been steadily gaining popularity is Affiliate Marketing, in other words promoting products in a "help-to-sell" way that increases income for both the product seller and the person who helps sell the product. Put simply, it is a win-win for both the seller and the helper. This marketing approach can be divided into two parts, namely:
- The entrepreneur or brand owner
- The owner of a media channel with followers
The person who wants to advertise or sell products simply looks for a Publisher, or a person who helps sell the products, to talk about and persuade the customer group, who may be their followers, to buy those products. Normally, E-Commerce platforms have an Affiliate function that entrepreneurs can choose to use. Many E-Commerce platforms in Thailand also offer this feature to choose from, such as Amazon, Ebay, Lazada, Shopee, and so on.
However, whether you are a marketer or an entrepreneur who is keen to start using the Affiliate marketing method, don't forget to learn how to use this method correctly. We guarantee it will help your business grow for sure.
4. SEM Marketing
SEM Marketing means doing marketing on Search Engines, similar to doing SEO, but it is a strategy that requires payment and works on a Pay Per Click basis. Put simply, the brand or marketer needs to pay money for their ad to appear on the SERPs page; the more you pay, the greater the chance of ranking near the top.
It has to be said that, as an entrepreneur or marketer just starting an E-Commerce business, doing SEM is one of the most effective ways to grow your E-commerce business in a market with constant, high competition.
5. SEO Marketing
SEO marketing, or Search Engine Optimization, is another effective channel for building a brand in the online world, because it is marketing based on how Search Engines work — a tool that people around the world commonly use. This makes SEO another popular strategy for marketers, both newcomers and veterans alike.
However, competition in SEO marketing has been increasing more and more these days. So it is extremely important that, if a brand has the idea to start doing SEO, you need a high level of expertise or experience. Therefore, for any entrepreneur who is not confident, we recommend finding an Outsource company that specializes specifically in helping to manage it, as this is the most suitable option.
Conclusion
For any entrepreneur or marketer who is starting an E-Commerce business and looking for marketing channels that will help boost their sales potential, first of all, don't forget to always assess your business model first, to make sure which form of marketing channel your business model is most suitable for and aligns with best. This is because each form of marketing channel has different advantages and disadvantages. Or you could also try a blended, combined marketing approach, in order to achieve your marketing goals as much as possible.
Get Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services that help businesses reach the target audience who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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