How to Schedule Facebook Reels Posts in 3 Easy Steps

General topicsAugust 17, 2022
By Antonio Fernandez

TL;DR

  • Meta enabled the Schedule Post function for Facebook Reels in Meta Creator Studio on desktop.
  • Step one is logging into Creator Studio and clicking Create Reel to upload a Reel made in advance, which must be no longer than 60 seconds.
  • Step two allows editing such as adding a description or reframing the video from horizontal to vertical 9:16.
  • Step three sets the posting time, either immediately or on a chosen date and time, with insights tracked afterwards in the desktop Creator Studio.
  • A report by Alessandro Paluzzi said Meta was still developing and testing scheduled posting for Instagram Reels, with no official details released.

For creators or marketers who regularly use Facebook Reels, Meta has announced that users can now use the Schedule Post feature, or scheduling posts, for Facebook Reels on Meta Creator Studio on desktop.

To ensure that Meta Creator Studio is a tool that makes the work of creators or marketers more convenient than setting post times on mobile apps, this article will guide new creators through using this feature on the Meta Creator Studio tool in 3 easy steps. If you’re ready, let’s get started.

How to Schedule Facebook Reels Posts on Creator Studio

Step One: Upload Video

In the first step, log into your Creator Studio account, then click “Create Reel” to upload your Facebook Reels. The system will prompt you to select the Reels file you want to upload, which means users need to create Reels in advance. Importantly, Reels must be no longer than 60 seconds.

Step Two: Edit Video

After uploading Reels, users can further adjust and edit various aspects, such as adding a description or framing the video from horizontal to vertical in a 9:16 format. Once you have adjusted everything to your satisfaction, move on to the next step.

Step Three: Schedule Post

The final step allows users to choose a posting time, which can be selected from immediate posting to selecting a date and time. After posting, users can also track other insights to evaluate performance within the Meta Creator Studio desktop version.

Can Instagram Reels Schedule Posts Too?

According to a report by Alessandro Paluzzi, Meta’s development team is currently in the process of developing and testing the scheduling post feature for Instagram Reels, but details have not yet been officially released. Users waiting for this feature may have to wait a bit longer, but it is believed that Meta will soon release this feature for use.

Summary

It must be said that the scheduling post feature is another helper for the work of creators and marketers. Those who want to try it out can test it on the desktop version of Meta Creator Studio.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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