If you had to name one of the most popular social media platforms right now, many people would no doubt say TikTok. That is because TikTok continues to enjoy steady popularity, with new trends and viral clips sparking fresh buzz almost every single day. This has led businesses big and small to take a greater interest in advertising on the platform. On top of that, TikTok itself has developed tools such as TikTok Ads Manager, which helps brands and marketers use TikTok as yet another channel for running online marketing more conveniently.
Most recently, TikTok Ads Manager has launched another tool that helps brands and marketers dig deeper into data about new Audience groups in order to refine their online marketing strategies. This new tool is called TikTok Audience Insights, and it lets you explore the interests, behaviors, and Demographic data of general users, so you can discover new strategies for reaching more new Audience groups.
What are all the details of TikTok Audience Insights, and what do marketers and brands need to know? Relevant Audience would like to take everyone on a deep dive into this new tool from TikTok together.
TikTok Audience Insights on TikTok Ads Manager
The TikTok Audience Insights feature on TikTok Ads Manager is a marketing tool aimed at digging deep into Audience data so it can be applied to advertising strategy plans for both PPC and Organic content. You can access this tool through TikTok Ads Manager, then select the Reporting section and click Audience Insights. The data displayed is compiled from the past 30 days.
The interesting features of TikTok Audience Insights are as follows:
- Segmenting Audience groups
Users can segment Audience data using various filters, whether by adjusting
For the interests and behaviors section, you can apply additional sub-filters, such as Ad Interest Categories, Video Interactions, Creator Interactions, and Hashtag Interactions.
- Device
- Audience overview data
In addition to grouping Audience data as desired, you can also view overview data for the Audience group, with various additional details shown, whether it be
- Age
- Gender
- Country
- Device
- Device Prices (USD)
- The top 10 most interested
- The 10 least interested
- Audience interests
On the Audience interests page, or Audience Interests, users can view details about the various Engagement that has occurred, such as
- Popular hashtags you can check the top 10 popular hashtags
- Ad Interest Categories you can check the popular Ads Categories
- Exporting Audience Data
For marketers who want to use the various Audience data above, you can use the Export All feature to download it as an Excel file.
A challenge to try
What do you think of this new feature that TikTok has opened up for brands and marketers to dive deeper into Audience data, so that marketing strategy planning can become even more effective? Anyone who is just getting started with online marketing through this channel, do not forget to gradually try applying it. We guarantee it is easy to use, but it will definitely send your Engagement soaring.
Source: TikTok
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Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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