Any marketer who keeps up with Google's update news knows full well that every year Google rolls out new Ranking Systems all the time, and it also retires some algorithm systems that are no longer in use. Importantly, each time an update is released, it usually comes with strange new terms or abbreviations, which often leaves many novice marketers feeling confused.
Most recently, on the Google Search Central Blog, Google published an article defining the various terms related to the content of its website ranking algorithm updates. For anyone who is a beginner just starting out with online marketing across Google's various channels, this is something you must not miss and should jot down carefully. If you have your notebook and pen ready, let's dive in.
Ranking Systems That Google Still Uses
For Ranking Systems, or the algorithm systems that work behind the scenes to control content according to the algorithm's framework, there are currently many Systems that Google still uses, as follows:
Google's Retired Ranking Systems
The following are the terms for Ranking Systems that Google has stopped using. Some systems may have been adjusted to be used in combination with other systems mentioned above. They are as follows:
- Hummingbird is a system that helps display more relevant search results by understanding the Search Intent of the searcher.
- Mobile Friendly Ranking System is a system developed to rank content for display on mobile phones. It is currently incorporated into Google's Page Experience System.
- Page Speed System is a system launched in 2018 that helps display content with fast loading speeds on web pages on mobile phones. It is currently incorporated into Google's Page Experience System.
- Panda System is a system launched in 2011 that emphasizes displaying content that is high-quality and original. It became part of Google's Core Ranking System in 2015.
- Penguin System is a system launched back in 2012 to reduce the visibility of websites with various spam links.
- Secure Sites System is a system launched in 2014, developed to make websites more secure with HTTPS. It is currently part of Google's Page Experience System.
Final Thoughts
What do you think of the various Ranking Systems that Google uses to consider how it ranks the different content on web pages? For those who are learning SEO or just starting to improve their website, we believe that when Google rolls out further updates, you will understand them much better.
Source: Google Blog
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