After previously rolling out new features such as Ad Frequency to help marketers build more effective ad campaigns, YouTube is continuing to put creators first by adding a Photo Editing feature, along with testing a Quizzes feature for Community Posts.
So in this article, Relevant Audience will walk you through the details of this latest YouTube update. Let's take a look at what's interesting and useful for your online marketing. If you're ready, let's dive in.
What is YouTube Community?
YouTube Community is another communication channel between creators who own a channel and the followers who are their fans. Think of it as a space designed to close the gap between a channel and its fans. Channel followers can like and comment, while creators can post text, images, GIF files, run polls, and more.
To use the YouTube Community feature, a channel needs a minimum of 500 subscribers, or it can submit a request for access to the feature.
How to access and check YouTube Community
The Photo Editing Feature for iOS
With this update, YouTube has added photo editing options for posts on YouTube Community. Previously, Android mobile users had been able to use this feature since early 2022, and now YouTube has finally rolled it out so that iOS users can use it as well.
For now, YouTube has granted some groups of creators access to this feature, and it's expected that general users will be able to use it soon.
The Quizzes Feature in YouTube Community
In addition to the Photo Editing feature, YouTube is also testing a Quizzes feature that will allow creators to build interactive polls to drive engagement with followers on their channel's Community. The beta version is currently being tested with a number of creators, and the feature is expected to launch for everyone soon.
Final Thoughts
The steady stream of new features from YouTube, especially those on YouTube Community, shows that YouTube is placing increasing importance on building community. This reflects the current trend in which brands have to compete for space while creating a space for people who share similar ideas and interests. If you're a creator, get ready, so that whenever YouTube launches these features, you'll be among the first to use them.
Source: SEJ
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