Anyone who sells on E-Commerce platforms is probably already familiar with Google's Free Listings feature, which helps brands and businesses list their products on the Google Shopping Tab without having to worry about advertising costs. It is another extremely useful feature for anyone just starting out selling products online.
Most recently, Google has expanded the availability of its Free Listing feature so that it can be used more comprehensively by every group of users. This time, the update lets Google Search Console users take advantage of this feature as well. So what are the methods and details involved? Let's take a look together.
The Product Listing Feature on Google Search Console
As mentioned above, Google has updated Search Console so that it can now use the Product Listing feature. The first step is to have a website that supports the Google Shopping Tab. After that, create a Product Feed, which is a collection of product information that meets the criteria set by Google, such as Product ID, product name, price, stock, and more. Then connect it to a Google Merchant Center account to upload the various data so that it can be displayed on the Google Shopping Tab (this step is important; if you don't have an account yet, you will need to sign up first).
Using the Product Listing feature on Search Console is far more convenient, because you can skip certain steps right away, such as verifying website ownership and submitting the Product Feed. You only need to keep your Structured Data up to date at all times so that your product listings can be displayed as accurately as possible.
Updating Your Product Structured Data
When it comes to Product Structured Data, this is another important area that business owners and marketers need to review against the various requirements that Google has updated most recently. For listing each type of product, there is a specific structure format for each product category. The importance of having correct and constantly updated product structured data not only affects sales but also has a direct impact on your website's SEO ranking. You can read more about the details of Structured Data and the latest Guidance from Google.
Final Thoughts
With this update, marketers will be able to create new product listings on the Google Shopping Tab more easily and quickly. However, this update will begin rolling out over the next few weeks. If there are any further updates, Relevant Audience will certainly bring you the in-depth details once again.
Source: Google Blog
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