Meta, the parent company of well-known social media platforms such as Facebook and Instagram, has recently updated its privacy policy for users under the age of 16 — or under 18 in some countries — across both platforms.
Meta has continually updated the privacy policies for both platforms in the past, particularly the categories related to interests, behaviors, or various sensitive data, as part of the privacy policy upgrades Meta has enforced since early 2022. This latest update concerns younger users. What are all the details, and what do social media marketers need to know? Let's take a look together.
Limiting Unwanted Communication
Recently, Meta updated its measures to protect underage users from interacting with suspicious accounts by restricting those accounts from being able to message one another, and even limiting their appearance in the People You May Know Recommendations.
Most recently, Meta is testing a feature that will help flag user accounts that appear dangerous after being complained about or reported by other accounts. These accounts will be labeled as a “Suspicious Account” to provide an additional layer of protection.
Safety Tools Update
Facebook has developed many systems, and one of them is Safety Tools — an algorithm that helps alert users to certain issues or safety concerns. It presents tools to help resolve those issues, whether that be options to block, and more.
Privacy Default for Underage Users
As a result of Meta's latest privacy policy update, from today onward the Facebook platform will require users under the age of 16 (or under 18 in some countries) to have more private default settings, adding restrictions on the following:
Final Thoughts
However, even though Meta has set these privacy settings specifically for underage user accounts, users can still choose to opt out if they wish. It must be said that the trend around Data Privacy continues to play an important role for social media platforms. It's quite possible that in 2023 we may see even stricter policies that could impact the marketing strategies of various brands.
Source: Meta Blog
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