TL;DR
- The six statistics are compiled by Oberlo. In 2020, 244.4 million internet users across the United States watched video content, a figure the post says beat expert forecasts.
- Wyzowl's 2021 statistics found 86% of marketers used video as a marketing tool, and 78% of them said it directly increased sales of products or services and drove more website visits.
- An Animoto survey from 2018 found 73% of consumers were influenced by video when deciding to buy from brands on social media; a HubSpot survey from 2018 found consumers wanted more video from brands they support.
- In 2019 internet users watched online video for an average of 6.48 hours a week, 59% more than in 2016, and global consumption at the time of writing averaged 84 minutes a day.
- Wyzowl's 2021 data ranked YouTube the most popular platform for marketers distributing video, followed by Facebook, with LinkedIn third ahead of Instagram and Twitter.
In 2022, there were many different strategies for online marketing. One of them is “video marketing,” which is one of the most popular content formats. Whether it’s short or long videos, you can find them on almost every social media platform. Looking back about 10 years ago, there was a saying that “video content is the future of online marketing.” At that time, many people may have been hesitant about how true that could be. But looking at the current business trends, that statement is probably not an exaggeration.
This article will show statistics compiled by Oberlo about video marketing in 2022 that will help prove that it’s time for all marketers to look at the trend of creating video content. If you’re ready, let’s take a look.
1. Internet Users Increasingly Watch Video Content
It must be said that in the past 2 years, the trend of internet users consuming video content has increased dramatically. In 2020, there were as many as 244.4 million internet users who liked to watch video content across the United States, which is a much higher number than online marketing experts had predicted.
2. Demand for Watching Video Content is Increasing
It can be seen that nowadays, video content is not limited to entertainment for the general public. It also influences brands and marketers. According to a survey by Hubspot in 2018, consumers generally want to see more video content from brands they support or like.
With changing consumer behavior, it can be seen that all businesses are focusing on producing various types of video content proactively to meet this increasing demand.
3. Video Content is a Powerful Marketing Tool
As mentioned, the increasing demand for consuming video content means it’s no surprise that all kinds of businesses are starting to use video content as part of their online marketing strategy. Statistics compiled by Wyzowl in 2021 indicate that 86% of marketers use video content as one of their marketing tools. Of those, 78% of marketers agreed that video content helps increase sales of products or services directly and also increases opportunities to visit websites.
4. Consumers Like to Watch Video Content on Social Media Platforms
According to a survey by Animoto in 2018, 73% of consumers are influenced by video content when making purchasing decisions from brands on social media platforms. From that day until now, it must be admitted that video content remains popular on social media platforms. This can be seen from platforms like TikTok, IG Reels, or YouTube Shorts, which are growing continuously.
5. Increasing Popularity of Video Content
In 2019, most internet users spent an average of 6.48 hours per week watching online videos, which is a significant increase of 59% compared to 2016. In terms of daily usage, it is currently found that the average global consumption of video content is 84 minutes per day, and is expected to continue to increase.
6. YouTube is the Most Popular Platform for Video Content
The above statistics prove just how effective video content is as a marketing tool. The question is, which platform do marketers focus on when doing video marketing?
The latest statistics collected by Wyzowl in 2021 found that YouTube is the most popular social media platform for marketers to distribute video content, followed by Facebook, and surprisingly, LinkedIn came in third, surpassing other platforms like Instagram and Twitter.
That’s all you need to know about video content marketing statistics in 2022. Hopefully, it clarifies your online marketing strategy and finds points that can be adapted to your business to increase efficiency, increase sales opportunities, and expand the customer base for your brand.
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