Anyone with extensive SEO experience knows full well that today's competition tends to grow more and more intense. From small businesses to large ones, everyone uses a wide range of strategies to outsmart the algorithms of search engines, especially when it comes to Local SEO, which can be quite different from general SEO. It requires various techniques and tips to improve a website's visibility, in order to generate sales and attract more new customers (What is Local SEO).
In this article, Relevant Audience has gathered 4 strategies for boosting your rankings in Local SEO. For anyone who is just beginning to step into the world of online marketing, we guarantee that once you finish reading, you'll be able to put these into practice right away.
4 Strategies to Boost Your Local SEO Rankings
- Analyze Competitors' Q&A on Google Business Profile
Of course, the foundation of getting started with Local SEO for your business website is, first and foremost, knowing how to use Google Business Profile, which is like the Yellow Pages that compiles listings of various businesses on Google (The benefits of updating your Business Profile). Business Profile has a feature that allows general users or a business's customers to ask questions so that the business owner or website owner can answer them, helping to clear up doubts or solve various problems. Most importantly, this feedback directly affects Google's algorithm, because if Google's algorithm finds that a business or brand can satisfy customers by helping resolve various issues, there's also a chance that Google will push the website's ranking onto the first page.
But that's not all. Another tip we'd like to share is learning to analyze this Q&A feature on your competitors' business profiles. Don't forget that "to understand your competitors is, likewise, to understand your customers." Pay particular attention to the feedback your competitors receive directly from their customers. Knowing the strengths and weaknesses of competing businesses and applying that to your own business right away is sure to create an opportunity to make a great first impression on new customers. We can assure you that this tip is not hard to do, and it definitely increases your chances of gaining an advantage over competitors in nearby areas.
- Keep Your Product Listing Page Always Updated
When updating your business profile information on Google Business Profile, for businesses that sell various products or any kind of goods, don't forget to list all your products. You may use keywords to help describe the information you add. And beyond just listing the products, don't forget to keep the information current at all times, whether it's about prices, promotions, or stock availability.
This is especially true during various festive periods, whether it's long holiday seasons or the sale season. It is absolutely essential that business owners remember to keep prices and promotions appropriately updated, in order to increase visibility among both existing and new customer groups as well.
- Customize Your Attributes to Stand Out From the Crowd
On Google Business Profile, there is a feature called Attributes that helps indicate what special characteristics your business has. It could be a service category or support for other services, such as tagging that this shop supports or welcomes customers who are LGBTQ+ (Pride Month on Business Profile), or tagging support for Black-owned businesses or women-owned businesses. Using these various tags, beyond making your business stand out, also helps make your business feel modern, allowing you to reach newer generations of customers much more effectively.
- Choose Your Business Category Clearly
As already mentioned, on Google Business Profile you need to fill in all the details completely, and one of the things many new business owners tend to overlook is choosing a business category that is "as accurate as possible." If you ask whether choosing the right category makes much of a difference, we may not be able to give you a definitive answer. But if you ask whether choosing the right category affects whether your business gets found, we can tell you that it has a very great to greatest impact.
For example, if you open a seafood restaurant, you should choose a business category like Seafood Restaurant rather than just choosing Restaurant. Or if you open a café that has a corner offering free reading space, you should add a category such as Book Shop Cafe rather than just Book Shop alone. Just this alone will certainly help improve how your business is found. However, if you can't choose a category that matches your business exactly 100%, you should choose the closest one instead.
Final Thoughts
If you want your business to succeed in the online world, doing SEO is one of the key strategies, especially Local SEO, which is well suited to small businesses looking to expand their customer base in the local area. So for brands or marketers who are just getting started, you can try applying the various strategies above first. We guarantee that they will certainly increase your brand's visibility.
Source: SEJ
Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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