These days, everyone wants to succeed in doing business on E-Commerce platforms. The key foundation that underpins any E-Commerce platform is the internet, and people's “usage statistics” show us how the e-commerce market actually works.
So in this article, Relevant Audience will take everyone on a deep dive into internet usage statistics. These statistics will help marketers and first-time entrepreneurs get a clearer picture of what to prepare for if they want to succeed on E-Commerce platforms. What obstacles will you have to face? Understanding this will help you know how to build a digital marketing strategy that fits your own business. If you're ready, let's take a look.
- Global internet user statistics
The first statistic that every entrepreneur and marketer needs to know is the current number of internet users. According to a report by DataReportal, in 2022 there were as many as 4.95 billion internet users, an increase of 192 million people, or 4 percent compared with the statistics from 2021. That can be said to be four times faster than the year-on-year growth of the population.
Considering that the global population reaches 7.91 billion people, this represents an internet penetration rate of about 62.6%, or to put it simply, nearly two-thirds of people worldwide can now access the internet.
- Number of mobile internet users worldwide
According to statistics reported by Statista, there are currently 4.28 billion mobile internet users worldwide, accounting for 54.6 percent of the global population. This means that, out of more than 5.2 billion people who own a mobile phone worldwide, as many as 8 in 10 use their phone to access the internet.
These figures are hardly surprising, because mobile phones have now become one of the essential items everyone needs to carry with them. In fact, 50.2% of all website visits come from mobile phone users, which is more than laptops and computers combined at 47.1%. So it's safe to say that the number of mobile internet users is likely to keep growing continuously into 2023.
- How long do people spend on the internet
According to statistics collected by DataReportal, on average internet users today spend as much as 6 hours and 56 minutes online on the internet each day, broken down as follows: 92.2% prefer to spend time on online stores, 81.8% use a Search Engine to look for the products or services they want, and 78.6% follow buying and selling activity. Beyond online shopping and web browsing, social media is also a space for internet users, averaging 2 hours and 22 minutes per day.
- Google Chrome leads among mobile Search Engines
According to data collected by Statcounter Global Stats, Google Chrome is the most popular internet web browser for mobile use at 62.63%, more than double that of Apple's Safari, which comes in second at 24.55%. These figures are strong evidence confirming that Google Chrome and Safari firmly dominate the mobile Search Engine market.
- How many websites are there now
Ever since the world's first website was born in August 1991, created by Tim Berners Lee, the number of websites has grown ever since. According to statistics collected by Internet Live Stats, there are currently more than 1.8 billion websites and the number is likely to keep increasing. Today, most websites are hosted through the US-based company Godaddy, with more than 1.76 million registered domains, currently holding a 16.84% share of the web hosting market, followed by Google Cloud Web Serving with a 10.01% market share and AWS Web Hosting at 8.74%.
- How much is E-Commerce growing
The growth of the internet has had a direct impact on the E-Commerce industry. Sales revenue in the E-Commerce industry was expected to reach as high as 5.7 trillion dollars in 2022, an increase of 9.7% compared with 2021, with the opportunity to keep growing continuously and potentially break 8.1 trillion dollars by 2023.
And as for China, which has the largest number of internet users in the world, the E-Commerce market in China remains strong, with projections that it can generate sales of up to 1.5 trillion dollars in 2022, twice that of its closest competitor, the United States. These figures are the result of significant internet growth. Driven by various global circumstances, E-Commerce platforms have enough potential to help stimulate greater spending among people.
A challenge worth trying
You can see it now, can't you? Today there are huge numbers of internet users spread across every corner of the globe. The internet is therefore truly a goldmine of opportunity for business owners and E-Commerce marketers. We hope that all the statistics we've laid out for everyone will be useful to some degree, helping you get ready to take your online marketing strategy to the next level. You can be sure that as long as you use these statistics as your guiding map, you will never lose your way in the marketing game of 2023.
Source: Oberlo
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Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the primary goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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